Marketing is a massive subject. Even distinguishing between digital marketing or internet marketing doesn’t completely narrow things down.
For marketers, breaking down this subject is one of the best ways to make it a little easier to manage, as digital marketing segments are easier to analyze and work with.
What are the different segments of digital marketing?
When we’re talking about the segments of digital marketing, subjectivity does come into play, and there is some room for interpretation in terms of what segments mean.
What are digital marketing segments and how do we measure them?
For some people, the field of digital marketing is a toolbox with tons of different utensils inside. Each has its own place, and all of them work together to help the user accomplish their goals.
For example, the tools used in digital marketing could be viewed as segments unto themselves, and, in this case, digital marketing segments could include SEO, social media, copywriting, PPC ads, video marketing, and graphic design.
However, digital marketing segmentation has another, arguably more popular definition. In this case, segments are groups of a digital marketer’s audience rather than tools to reach that audience.
Digital marketing segments could come in any number of forms, and, when dividing up an audience, a marketer could do so by various metrics. These include age, gender, location, occupation, industry, buyer status, and many others.
Source: Campaign Monitor
As seen above, some email platforms give you the option to target specific segments of your audience with your marketing efforts, and, for those who are using targeted campaigns, segmentation is one of the most valuable tools.
However, the question many people have is: how valuable is it to understand digital marketing segments? Some would believe that simply addressing your entire audience with each piece of content would be a better strategy.
However, understanding the different digital marketing segments available to you is helpful because it can drive efficiency and it’s effective no matter your platform or strategy.
Does understanding digital marketing segments matter?
Understanding the tools you have available is very important for cost-efficient marketing that delivers real results. However, the same can also be said for understanding your audience segments.
Dividing up an audience into groups with similar traits is a great way to find opportunities, solve problems, and make sure each piece of content sent out goes to the right audience members.
77% of email marketing ROI comes from segmented, targeted campaigns
Digital marketing segmentation is a smart tactic for managing your audience. As companies grow, they end up dealing with larger customer bases, and this means larger mailing lists, and more people to keep happy.
The benefit of segmentation is that it splits up audiences into easier-to-manage groups so marketers will have an easier time making personalized, relatable content, which helps their audience feel more connected to the brand.
Most importantly, understanding different marketing segments makes it easier to create content accordingly. Whether you’re using email marketing or any other tool, segmentation makes your job easier.
What now?
Understanding the different digital marketing segments available to you is a benefit to any marketer. Segments of digital marketing can take on many forms. Some people refer to this as the difference between inbound and outbound marketing, while others use the term to describe different marketing tools.
However, marketing segmentation is most often used to describe the process of grouping your audience by similar traits, and it’s a beneficial tactic that helps drive results and boosts efficiency.
- Digital marketing segmentation can save you time
- Segments are easier to manage and track
- Bigger organizations may need to know their segments better
There are many different advantages to knowing about segmentation as a digital marketer, and, when you understand the audience and list segmentation, you can improve many of your metrics.