Grow your business with promotional emails
Entice your audience with special offers, deals, and promotions to generate additional revenue back to the business all year long.Get started for free
Promotional emails aren’t one size fits all, so we’ve compiled a few different options that are proven to deliver ROI back to the business.
Rather than blanketing your entire email list, segment it and send a targeted promotion to specific groups - such as to your VIPs - as the singer Ryan Adams did with his latest album release.
Email open rates are highest between Thanksgiving and the New Year, so take advantage by offering something special during this time, as Guess does with its wintertime promotion.
When someone signs up for your email newsletter or becomes a customer, why not include a special offer, as Sephora does by providing a unique promo code in its welcome emails.
Once you’ve chosen the type of promotion you want to send, there are a few tricks to ensure your promotion performs as well as possible.
In the age of email overload, it’s critical that your Subject Line compels your reader to open the email to learn more, as skincare company La Mer does with its concise and personalized subject lines.
A promotional email’s sole purpose is to convert, so be sure your call to action is crystal clear. TopShop has a prominent CTA and even adds a deadline to create a greater sense of urgency.