The anatomy of an effective welcome email
With open rates averaging 10x those of traditional marketing emails, the welcome email is the first step toward onboarding customers to your company.Get started for free
Take advantage of the welcome email’s incredible open rates by welcoming your customer in a professional, branded way.
Seafolly realizes that their welcome email is more likely to be opened if it’s sent the moment their customer buys, when additional information about their products is gladly received.
Create an engaged and sticky customer base by including helpful tips, tricks, and content, as Showtime does by educating their audience about their top shows.
Take advantage of the welcome email’s massive open rate by including a relevant promotion or special offer that will drive additional revenue back to the business, as Sephora does.
Once you’ve engaged your audience with the initial email, keep the momentum going with a drip series of helpful content.
Birchbox follows its welcome email with a drip series including beauty tricks, makeup tips, and special offers to keep their customer base happy and engaged
TopShop A/B tests the subject line of their welcome email to see which drives more opens - and then moves 100% of their subscribers to the winning option.
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