One of the cornerstones of modern digital marketing is email. For this reason, effective email list management is critical to get the most out of your online marketing efforts.
Fortunately, today, many powerful list management tools are available to help track subscribers, boost sign-ups, and prune lists of dead weight. Many of these tools offer advanced technologies that can not only improve the experience for your customers but provide you, the digital marketer, with a better handle on what your customers really want by integrating with your Email Service Provider (ESP).
This is a win-win for both your company and its valued customers.
5 basic keys to better email list management
When email is working for you, it leads to engaged customers and more sales. Thus, investing in tools to help you manage this growth can be extremely beneficial.
In choosing the right tools for your email list, consider the following five basic keys to improving your email marketing campaigns:
- Automation: Automation streamlines the process of building, managing, and maintaining email lists.
- Integration: Integration connects various apps and tools to create a synergistic system that is better than the sum of its parts.
- Analytics: Analytics are important. Measure what’s working and what’s not to come away with actionable data to make better strategic choices.
- Personalization: Personalization is all about creating email campaigns that speak to the specific needs of your individual customers.
- Engagement: When all of the above tools are used properly, it should lead to more engagement from your customers. and that inevitably means more sales.
By leveraging tools that enable automation, integration, analytics, personalization, and engagement, you will have much better success with your email campaigns.
15 email list management tools to make your life easier
Through the use of powerful engagement tools, better signup forms, improved analytics, artificial intelligence, and more, your email list management can go to the next level. The following email list tools can totally transform how your company manages its email marketing:
Zapier is a powerful automation tool that lets you set up workflows that work with more than a thousand popular apps and services, including Gmail, Dropbox, and Campaign Monitor. The simple, easy-to-use point and click interface lets you create personalized workflows that can help build and maintain your list.
For example, your email subscribers can be automatically added from Facebook, Google Sheets, Typeform entries, and Eventbrite attendees.
Your email marketing data can also be backed up to Google Sheets for further analysis and trend tracking.
Artificial intelligence and machine learning are becoming more and more important in email marketing. Keeping up with this exciting new technology can really help boost your business. Boomtrain is one such tool that leverages machine learning to offer personalized one to one (1:1) experience in your email campaigns.
Through the creation of dynamic 1:1 content offered to customers and prospects, your list members will be more likely to stay engaged with your email list instead of unsubscribing or just ignoring your messages. With machine learning algorithms to monitor what is interesting to your customers, you can easily serve up compelling targeted content that keeps customers happy.
AdRoll synergizes your email marketing with your display advertising and social media outreach to offer an integrated brand experience across all digital marketing channels. Your subscriber lists can be synced with AdRoll to support greater conversions and retargeting. AdRoll has also set up a new service called AdRoll Prospecting that works to attract new customers and expand your subscriber list.
Image Source: Campaign Monitor
WordPress is the most popular free open source content management system due to its ease of use and powerful features. Integrating your ESP with WordPress allows you to easily add mailing list signup forms that seamlessly integrate with your website. The Campaign Monitor integration includes five types of signup forms: a slide out, lightbox, top or bottom bar, button, or embedded.
If you want even more form design options for WordPress, try OptinMonster. This email form builder offers a drag and drop interface, support for various campaign types, triggers to determine which forms show up when, targeted campaigns, analytics, and integration with your ESP.
6. Google Analytics
Google Analytics has been an important tool for website analytics for years, but did you know it can also be used to track and monitor your email campaigns? Google Analytics can also assist with A/B testing, which is a way to see which version of an email draws a better response. You can also track subscriber conversions and monitor integrated email campaigns with automated link tagging.
Litmus is another way to test your emails to see how they are engaging with your customers. It also ensures that your emails look fantastic on any number of screens, from the smallest mobile sizes to large desktops. It also screens your email message to make sure it doesn’t get flagged as spam.
Image Source: Campaign Monitor
Drupal is a powerful and customizable open source content management system that powers major websites. Highly scalable, Drupal is the choice of many developers due to its flexibility and robust architecture. Add-ons to Drupal are called modules (instead of plug-ins as in WordPress), and Drupal also integrates with your ESP.
Neat automates that tedious task of entering business card information into a database. Using Neat’s easy scanning software, business card info can be easily captured and then used for a variety of applications. Business card data can then be segmented by project, event, or location as the information is entered into email lists.
WooCommerce is a popular e-commerce solution and a great way to sell things online. With an ESP integration for WooCommerce, you can offer an email subscription option at checkout to keep customers engaged with your brand after the initial sale. Pre-built segmentation is also offered to help you target specific groups of customers.
If your preferred e-commerce system is Shopify, you can thankfully also integrate it into your email marketing platform. The app offers a versatile suite of tools that can not only gather subscribers from checkout but personalize email campaigns based on their past purchases. Repeat customers can also be offered engaging promotions and bonuses that keep them coming back for more.
ViralSweep offers a creative way to engage your website visitors and get them to voluntarily sign up for your email list. It provides a framework for offering sweepstakes, giveaways, or contests on your website that requires an email entry. The app has a social sharing feature that offers bonus entries when customers conduct certain actions such as going to a specific web page, following your company’s Twitter or Instagram feeds and sharing referral links with friends and family.
These options provide many fun creative ways to get the attention of busy customers and generate excitement and interest in your brand.
MailMunch is a full-featured lead generation tool that enables you to create compelling opt-in forms on your website, no matter what the platform. WordPress users can also use an optional plugin. These colorful, attention-grabbing forms can be set up to engage your website visitor at the optimal time, to improve the rate of subscriber signups.
Landing pages are important for sales – whether you are using them to gather email subscribers or sending your customers to the landing page from an email. Unbounce enables the creation of high conversion landing pages, website popups, and sticky bars, to help build your list and close sales. Unbounce integrates with your ESP, making it even more powerful.
Image Source: Unbounce
15. Fresh Relevance
Personalization is the key to keeping your email list subscribers on board. Fresh Relevance is a high-powered behavioral tracking and triggers tool that make email into a multi-faceted, real-time resource. For example, you can add a real-time countdown to an email to let customers know when a coupon will be expiring.
As you can see, you have many fantastic options to choose from for empowered email list management. These tools can help with:
By leveraging these tools, you can gain new subscribers and keep existing ones in your email ecosystem.
Campaign Monitor offers an easy-to-use email platform, complete with mobile-friendly templates, a drag-and-drop email editor, and award-winning customer service available seven days a week. Contact us for more information.