Christmas? In February? We’re a little behind the times, but today we can announce the winner of the 2008 Christmas email competition. The Campaign Monitor crew has reviewed literally thousands of campaigns to make this decision, and we all agreed on our favorite.
Congratulations to the team from Six Degrees Digital, in Melbourne Australia, for designing and sending this winning campaign:
### How we chose the winner
As we reviewed all the Christmas and holiday emails, there was plenty of great looking images, but with little text. The problems of image blocking are well known, and the ‘one big image’ approach to design is fast, but not accessible or ideal.
We were looking for an email which showed creativity in layout and design, but that still worked well within the constraints of email clients. The Six Degrees Creative design is a great effort at an email which, while still quite image heavy, uses actual text for the core message.
The content itself also appealed – a very different Santa than we are used to seeing, and a fun Christmas competition that really encourages interaction from the recipients. We’d be keen to hear how the competition played out! We’ll be in touch with Six Degrees Creative shortly to organize their prizes: A Flip Mino HD, 50,000 Campaign Monitor Credits and $100 of Threadless vouchers.
### Our runners up
There were a few other entries that stood out, and we’d like to mention a couple of our favorites.
From Cattails Multimedia, this well-executed text based Christmas tree, linked to a more interactive landing page. 10,000 email credits are coming your way! And finally…
This attractive and text based gift tag idea from Toddle also wins 10,000 free credits.
### Previous winners
If you are looking for some more holiday email inspiration, take a look at winners from past years.
Thanks to everyone who used Campaign Monitor for their own or their clients holiday campaigns, we appreciate it. We’ll do this again for Christmas 2009, so start planning now!