A few weeks ago, we tipped our hat to Panic software’s inventive permission reminder email. It sure got us yaddering about a number of unique techniques and tactics, however, there was one simple line that many emails include, yet often get wrong:
Letting the email recipient know how they joined the list may seem really simple and straightforward, however unless you give it a little thought, it can go all circular. For example, here’s an incorrect (yet very common) permission reminder message:
You are receiving this email from ABC Widgets because you signed up for the ABC Widgets mailing list.
Well, yes, that’s totally the reason why I’m getting the email, but where did I sign up for the ABC Widgets’ list in the first place?
Last year, we covered how to capture and display the source of your subscribers. Apart from being nice to know from an analytics point of view, having this information handy is very useful for permission reminder messages.
Making it clear and visible in your email as to where your recipients signed up is best practice, especially if you don’t send email on a regular basis. For example, each month, our newsletter list grows by roughly 10%. That means that 10% of our subscribers are receiving our newsletter for the first time. If you sign up at the beginning of our cycle, then don’t receive an email for 4 weeks, there’s a good chance you’ve forgotten about us, right? Hopefully not, but here’s some clarification as to why you’re hearing from our team:
So in essence, an appropriate permission message is something like:
You are receiving this email because you signed up via our [source].
The result: Less spam complaints and more trust towards you as an email sender. Like with a lot of email techniques, one line can make all the difference.