For a lot of our customers, sending to multilingual subscribers is kind of a big deal. While we’ve recently updated our template builder to make it easy to send localized campaigns, wouldn’t it be nice if your subscribers could not only receive newsletters in your language, but the one they prefer?
In this post, we’ll take a look at how you can link to translated version of your email campaign, by using a special URL that passes your webversion to Google Translate. While Google’s automated translations aren’t necessarily spot-on, featuring a ‘translate this’ link may mean the difference between a reader understanding, or trashing an important message.
Putting Google Translate to work on your newsletters
Lets say that you’re sending an email announcement to a list of English and Spanish speakers. While the most desirable approach would be to provide content in both languages (as our European customers often do), that’s often easier said than done.
Thankfully, Google has made it very easy to pass a URL (or in this case, a webversion link) to their service for translation. Their link format is as follows:
… where [language-to-translate-into] is one of these language codes (eg. ‘es’ for Spanish). So, to add a link for translating an English newsletter into Spanish, you would add:
<a href="http://translate.google.com/translate?js=n&sl=auto&tl=es&u=[webversion]">Leer esto en Español</a>
The result looks something like this:
One drawback is that you have to specify which language you want your email translated into, ie. you can’t leave out a language code. However, you can link to as many languages as you please:
Now, you’ve got automated translations on your side! Of course, it will always be better to provide a translation provided by a native speaker (and allow new subscribers to select their language on signup, as well), but if you’re stuck for words, this may be just the solution you need.
Do you send multilingual campaigns? What is your strategy for ensuring your subscribers hear from you in their language? Share your tips and tactics with us in the comments below.