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Have you ever found it difficult to get the right image for your email marketing campaign?

If you’re like most marketers, you probably don’t have a design background and years of experience with tools like Photoshop and Illustrator, which can make it hard to create the visual assets you need.

Yet beautiful design in your email campaigns is so important. In fact, when we recently redesigned our blog subscribers email we got a 127% increase in click-throughs.

So how can a marketer like you create beautiful email marketing campaigns that drive more conversions and revenue?

When we were putting together our guide on how to get better marketing results with beautiful design, we spent countless hours searching the web for tools, templates & resources that could help people like you create beautiful visual content.

In this post, we wanted to share some of our favourites with you in order to help you create better looking, and therefore better performing, email marketing campaigns.

1. Canva

Canva enables you to easily create beautiful images for your email campaigns. It offers you thousands of beautiful stock images to choose from, and you can add different elements (such as text, banners and buttons) to create customised images for your email campaigns.

What sets Canva apart is its drag and drop visual editor, which means you can simply select the elements you want and drag and drop them to the exact spot you want them.

Here are some examples of images created using Canva:

2. PlaceIt

PlaceIt is a great tool for adding screenshots of your application, website or digital product to your email campaigns. You simply enter a URL and PlaceIt will automatically grab a screenshot and insert it into your chosen device and context.

What makes PlaceIt so great for marketers is its wide variety of screens and devices, meaning you can easily add your screenshots to everything from a Samsung Galaxy sitting on a desk to a MacBook Pro sitting on a park bench.

Here are some example images created using PlaceIt:

3. Graphic River

Graphic River is a design marketplace where you can purchase various design elements for use in your marketing. There are over 285,000 items for sale on Graphic River and the site is well-categorised with great search functionality, so it’s easy to find the exact item you are looking for.

For marketers like you, there are some great icons and banners on the site which can help make your next email campaign more visually appealing.

Here are some examples of banners available for sale on Graphic River:

4. SnagIt

SnagIt makes it easy to capture screenshots and videos of anything you see on your screen, and can be great for generating images of your website or application for use in email campaigns.

What sets SnagIt apart is its built-in editing abilities that allow you to modify the screenshot before saving it. With SnagIt, you can easily:

  • Add elements to screenshots – You can easily add text, speech bubbles, arrows, circles, and more to screenshots to highlight certain key elements or provide some additional commentary and information.
  • Add effects to screenshots – You can easily add effects such as shadows, reflections, fading and more to your screenshots to give them that professionally designed look.

5. IM Free

IM Free is a stock photography website that offers thousands of beautiful stock photographs for free.

The photography on the site is far better than the cheesy stock photos you find elsewhere on the web, and all the images are really well categorised to help you find the right photograph for your campaign.

Here’s an example of a stock photo available for free on IM Free:

6. The Noun Project

The Noun Project is an online collection of free and paid icons that you can download and use in your email marketing campaigns.

Think of The Noun Project as Google for icons. You simply search for the kind of icon you need and The Noun Project will return hundreds of options to choose from. You can either download and use the icon for free (with attribution) or you can purchase a licence for as little as $1.

Here are a few examples of icons you can find on The Noun Project:

Icons designed by Simon Child from the Noun Project

In Conclusion

With an increasing number of email campaigns competing for your reader’s attention, it has never been more important to embrace the power of beautiful design to drive conversions.

By leveraging some of these tools, email marketers like you can easily become digital artists, creating beautifully designed marketing campaigns that gets results.

Want more tools and resources? Our newest guide, How to get Better Marketing Results with Beautiful Design, features 15+ resources that marketers like you can start using today to make your email campaigns, websites and landing pages more effective. Check out the guide today.

How to get Better Marketing Results with Beautiful Design

Learn the 3 principles of beautiful design and see the tools leading brands use to create beautiful marketing content that gets results.

Read the free guide

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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