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Visual content is becoming increasingly more important. Having an image or icon to support your message is key to getting and retaining a reader’s attention.

The problem is, coming up with new imagery for every email marketing campaign is tough. Unless you have a design team with a lot of time on their hands, chances are you don’t have the resources to create new images for every campaign you send.

That’s where icon sites come into play.

The problem here is that there are almost too many sites to choose from. Marketers like you could spend hours going through all of the icon sites available looking for the right icon for your campaign.

So to make your life a bit easier, we spent a few hours trawling the web to find the 8 most awesome icon sites that you can use to find great icons for your email marketing campaigns.

1. The Noun Project

imageThe Noun Project

lets you search by name for the type of icon you are looking for. Icons are free to download and use if you give the creator credit for the icon, or you can pay $9.99/month for unlimited icons with no creator credit.

2. RoundIcons


gives you access to flat icons, doodle icons, boldicons, and more! Browse through over 8,500 icons to find the one that is right for your email marketing campaign. The pricing varies by what kind of icon you are searching for.

3. IconMonstr


lets you search by name or view the most popular icons by clicking on their heart icon. All icons on this site are free with no attribution required. You can even grab some of their online swag when you’re done browsing through icons.

4. Dry Icons

imageDry Icons

contains over 5,000 different icons across 70+ individual icon sets. Some sets, like Coquette, have over 400 different icons that you could download and use to create a consistent visual style across all your campaigns.

5. Vecteezy


Vecteezy contains over 7,000 icons from different contributors across the globe. The site has a lot of icons in really varied styles, including line icons, flat icons, cartoons and more. This helps ensure you can find something that suits the look and feel of your brand.

6. Flaticon


claims to be the largest database of free vector icons on the web. Icons are organized into packs and cover a wide variety of subject matter including media, management, finance, graphs, travel, fashion & more. With such a wide variety of subjects, you’re likely to find a suitable icon for even the most obscure of topics.

7. Icon Shock

imageIcon Shock

claims to have over 800,000 icons on the site, which would have to make it one of the largest on the web. The good thing about the site is it’s very well organized and you can browse icon sets by style (flat, 3D, material, black and white, etc) and then by subject matter (accounting, business, education, multimedia, etc) which makes it surprisingly easy to find the right kind of icon for your email campaign.

8. Material Design Icons

imageMaterial Design Icons

gives you a variety of icons to choose from and even lets you view the contributors to the site. Download as many icons as you need in different sizes and formats. Material Design Icons shares their icons with you for no cost.

In conclusion

Visual content is king. Using the sites above will take some stress out of creating your email marketing campaigns and content moving forward. Simply bookmark and come back to them each time you need an icon to make your message more compelling.

  • Drew Deakin

    I find https://www.iconfinder.com/ useful too.

  • Leo

    Wow thank you for sharing this! It’s not easy finding nice icons. Well now I can have some great resources.

  • Dave

    Nice article Samantha, i dare admit im one of those guys who uses google images and re-sizes everything but its hard to get the professional finish. Have bookmarked this and will be sure to try these out next time the need comes up.

  • Jaina

    I tend to use Font Awesome – http://fontawesome.io/ – and just copy and paste the icons I want in my design. Of course can’t use the webfont capability, but they’ve got a tonne of great icons and it’s always being updated.

  • Kate

    Thank you Samantha for sharing this wonderful icons. I usually download icons from any free sources but this one is really nice. I super love the flat icons.

  • Ravi G

    I agree that visual content is king, it really makes the content much more appealing to the reader.

    Does anybody have any additional sources where i can find somewhere?


  • Eyal B

    I’ve ran two significant A/B tests: 1. An email with or without a preheader text. 2. Responsive Vs. Non responsive Email.

    1. had amazingly 0% uplift. My later suggestion was to put a preheader text that makes the reader take an action rather then summarizing the email as a second subject line.

    2. That of-course was the big feather in the hat kind of email. The results of opening were obviously the same but the click rate was 40% more on mobile.


  • Aaron Beashel

    Hey Eyal

    Thanks so much for sharing your story.

    That’s really interesting about the preheader A/B test. I agree it’s easy just to summarise the email, but including a call to action to get them to open the email is great advice.

    Keep up the good work with the testing!

  • Ann Sofia

    Great job finding these sites and providing us with almost limitless choices for email marketing icons. I’ve used some for my marketing venture with http://www.squarefishinc.com.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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