When we launched our all new marketing automation features and Visual Journey Designer last month, we had a simple goal: to make marketing automation accessible for everyone.
Marketing automation enables companies to send highly targeted messages because the emails are triggered off a data point or action unique to the individual subscriber – such as a birthday or a purchase activity. However, traditional marketing automation platforms can require massive budgets and manpower – two things most businesses don’t have.
Campaign Monitor’s Visual Journey Designer is a simple and affordable way to set up automated campaigns based on any data you have about your subscribers.
In this post, we’ll walk you through 5 marketing automation campaigns that growing businesses should use to drive massive ROI. Each campaign is visually illustrated in a short video so you can see it in action.
5 powerful ideas to get started with marketing automation
1. Convert more customers with a Welcome Series
The leading online ticket retailer, Broadway.com, grows their email list by embedding a signup form right on their homepage. When someone signs up, they’re added to an automated Welcome Series, chock full of enticing content and an offer for their first purchase.
2. Reward your VIPs
Once a customer spends a certain amount at beauty retailer Sephora’s online store, they are automatically added to an automated series of special offers just for VIPs. These offers reward their very best customers and keep them coming back again and again.
3. Keep your customers engaged with a date-based reminder
By capturing their customers’ car purchase date, Nissan can automatically send a service reminder exactly 6 months afterward. Not only is this excellent customer service, but helps Nissan reach its service revenue goals.
4. Wish your customers a Happy Birthday
Jewelry retailer Monica Vinader collects customer’s birth dates at checkout, so that they can automatically send a birthday greeting on their customer’s special day – and include a special offer toward a purchase. It’s the gift that keeps on giving.
5. Re-engage lapsed customers
Research shows that attracting a new customer is 5x more expensive than keeping an existing one. With this in mind, St. Jude’s Hospital tracks when their donors last made a contribution, and automatically sends a re-engagement email exactly three months after that date.
If you already have a Campaign Monitor account, make your way to the Automation tab to get started! And if you don’t yet have an account, sign up for free today to see just how easy it is to build a targeted customer journey that’s guaranteed to drive engagement and revenue.