There’s no doubt about it—email is an incredibly effective way to extend your marketing reach and encourage subscribers to take action.
In fact, it seems that 77% of consumers want to be marketed via email. The next runner-up is direct mail with just nine percent of the market. That means your email marketing needs to be on-target and finely honed—but how can you stand above the rest?
Read on and enjoy the examples you can use to amplify your email marketing results.
6 best autoresponder email template examples
1. The personal touch email
In a paper entitled, The Power of Personalization, thought leader Forrester Consulting determined that personal marketing is more effective.
“Personalization is more important today than ever before. The proliferation of devices and channels, such as mobile and social, has fundamentally changed the way that customers interact with companies and brands. This has led to what Forrester calls the mobile mind shift: the expectation that you can get exactly what you want in your immediate context and at your immediate moment of need.”
In general, their analysis showed that:
- Marketers that want to increase engagement must use personalized marketing to be effective.
- The more pain points you have for your customers, the more challenges you’ll have personalizing your marketing.
- Many firms don’t use customer interaction to discover how to best personalize their campaigns.
- While you may—or may not—be on top of all those tasks, the first one is the most important. If you’re not already using personalized email marketing, it’s time to start.
Here’s an example of a brand that’s got it down to a science, Sephora.
This email is bright, bold, and personal, the perfect way to entice their customers back into the store. While this email is only using the customer’s name that can be enough to move someone to purchase. You can combine that with showing them similar products to the ones they’ve purchased in the past for further personalization. Add the special savings and it’s a formula that just can’t lose.
2. The confirmation email
More people than ever are ordering online. Numbers from Statista show that figures are going to skyrocket in the next few years—topping out at over 230 million people in 2020.
That’s a lot of customers and—if you’re a smart email marketer—that’s a lot of emails, too. Nothing says you care more than an email letting your customer know that their order went through and is being shipped.
It’s instant relief and instant gratification all rolled up into one smartly-done email. And no one does this better than online shopping giant Amazon.
Here’s a look at one of their autoresponder confirmation emails, sent within 30 seconds of the order.
Notice what else they have built into their autoresponder series? A shipping confirmation. Another great idea for your email idea box. Here’s what theirs looks like:
Notice how simple and uncluttered this email is. Just the facts, but ones that will help your customers feel like you have their backs.
3. The welcome email
One of the most important emails in a series, your welcome email helps customers feel appreciated, showcases your brand, and prompts them to take the next steps in getting to know—and love—what you’re offering.
Look how art and craft supply giant Michaels wows new customers with their welcome email.
Notice the “crafty” way they nail their brand image with graphics and layout that makes the whole email look like a big project.
They not only express gratitude for their new customer, but they add a coupon as an enticement. Once you know that their emails might hold this kind of value, you’ll be sure to open every single one.
4. The support email
The right support email can take that frown and turn it upside down for your frustrated or unhappy customers.
There are varying kinds of support emails, depending on where you and your customer are in the situation resolution pipeline. These can range from:
- We’re working on it.
- We’re still working on it.
- We’ve resolved the issue.
- Did we do a good job?
- Here’s how you can fix the problem yourself.
For the purposes of this post, let’s focus on the most common, the “We’re working on it” email.
This email is critical because it lets your customer know that you’ve received their query and that you’re taking it seriously.
To make them even happier with your service, personalize this email. Here’s an example from Jet.com.
It’s clear, concise, and most importantly, personalized. Note that you’re also letting them know you appreciate their loyalty.
5. The “follow us” email
And guess what? Nearly 75% of social media users made an online purchase last year. Know how many people who didn’t use social media made online purchases? Forty-six percent.
That means social media users make fantastic customers. One great way to get more of them engaged in your social media campaign is to invite them with an email.
Quiz Clothing gets customers involved with emails like this:
This goes both ways as well. Invite email subscribers to follow your brand across social media channels for exclusive offers and discounts, and give your social media followers a special offer when they subscribe to your email.
While New Look does it a bit differently, they still make it super easy for customers to Pin, Tweet and post their little hearts out.
How you choose to set up your social media email will depend on your brand’s style and customer base, but either of these is a great place to start.
6. The review email
Reviews make the marketing world go ‘round. In fact, online product reviews can increase sales by 75%, which makes reviews worth fighting for.
When you have the right autoresponder email template, though, you don’t have to exert a lot of effort to get your customers to give feedback.
In fact, keeping it simple for customers to understand, and respond, is the best option. Look how cleanly this auto center handled their request for feedback.
If you like, you can offer a voucher code for discounts, but be aware that some consumers see that as a way to “buy” their review.
Notice the personalization in all the examples? That’s no coincidence. Customers tend to act more often when you use their names.
There’s no need to be overwhelmed by the thought of creating autoresponder email templates when there are so many good examples out there.
We’ve provided example templates for some of the most common—and basic— autoresponder emails for you to use in your own marketing campaign.
Change them to suit your brand’s message, what you’re offering, or the vibe you’re projecting and watch how easy it is to automatically engage with your customers to keep the conversation—and profits—going.