Resources Hub » Blog » 19 Drip Alternatives That Won’t Break Your Budget (2025 Picks)

Disclaimer: The features, pricing, and details mentioned for each product are as of May, 2025, and may have changed since then.

Struggling with Drip’s complex interface and high pricing? You’re not alone. After testing numerous alternatives that offer better value, more intuitive design, and responsive support, we’ve found solutions that might be a better fit for your marketing needs.

Ready? Let’s go.

(TL;DR) Drip alternatives at a glance

Tool Best For Key Advantage Pricing Rating
Campaign Monitor by Marigold Businesses seeking visual email marketing with automation Intuitive drag-and-drop builder, auto-branded templates, prebuilt automated journeys Free plan; paid from $12/mo 4.7/5 (1000+ reviews)
Mailchimp Small businesses, all-in-one marketing Extensive templates, AI content tools Free plan; paid from $13/mo 4.4/5 (5000+ reviews)
ActiveCampaign Sales-focused businesses Deep automation with CRM integration Starts at $15/mo 4.5/5 (13000+ reviews)
Klaviyo E-commerce brands Data-driven personalization, multi-channel Free plan; paid from $45/mo 4.6/5 (1000+ reviews)
Brevo (Sendinblue) Budget-conscious multi-channel users Generous free plan, AI tools Free plan; paid from $9/mo 4.5/5 (2000+ reviews)
Constant Contact Event-focused small businesses Event marketing tools, user-friendly interface Starts at $12/mo 4.1/5 (6000+ reviews)
SendGrid Developers, API-first teams Superior deliverability, powerful email APIs Free plan; paid from $19.95/mo 4.0/5 (300+ reviews)
GetResponse Creators and digital product sellers Webinars, AI content creation Starts at $19/mo 4.3/5 (700+ reviews)
Omnisend E-commerce stores True omnichannel: email, SMS, push notifications Free plan; paid from $16/mo 4.6/5 (900+ reviews)
MailerLite Simplicity seekers User-friendly, generous free tier Free plan; paid from $10/mo 4.6/5 (1000+ reviews)
Moosend Budget-conscious marketers AI-enhanced content, affordable pricing Starts at $9/mo 4.7/5 (700+ reviews)
Kit (ConvertKit) Independent creators Creator-focused features, unified list management Free plan; paid from $29/mo 4.4/5 (200+ reviews)
AWeber Small businesses needing AI support AI writing assistant, landing pages Starts at $15/mo 4.2/5 (600+ reviews)
HubSpot CRM-integrated marketing Unified marketing hub with powerful CRM Free plan; paid from $15/mo 4.4/5 (12,000+ reviews)
Sendy Self-hosted, cost-conscious businesses One-time payment, Amazon SES integration Starts at $10/mo 4.4/5 (30+ reviews)
Campaigner Large enterprises needing segmentation Enterprise-grade automation and segmentation Starts at $59/mo 3.6/5 (100+ reviews)
Zoho Campaigns Businesses in Zoho ecosystem Smooth integration with Zoho apps Free plan; paid from $4/mo 4.4/5 (700+ reviews)
Sendlane Ecommerce-focused marketers Behavior-based automation, deep data integration Starts at $100/mo 4.7/5 (60+ reviews)
Beehiiv Newsletter publishers, content creators Newsletter-first design, built-in monetization Free plan; paid from $49/mo 4.6/5 (20+ reviews)

What’s “wrong” with Drip?

Drip is a solid email marketing platform with powerful e-commerce capabilities, but some recurring user complaints are hard to ignore. After analyzing hundreds of reviews online from G2, Capterra, Trustpilot, SoftwareAdvice, and Gartner, here were the most common issues that kept coming up:

  • Pricing becomes prohibitively expensive as subscriber lists grow, with many users feeling the cost doesn’t align with the features provided
  • The platform has a steep learning curve with an interface that many find complex and unintuitive, especially for non-technical users
  • Customer support is often slow to respond, with varying quality of assistance that can be frustrating when facing urgent issues
  • Some users report deliverability issues with emails landing in spam folders, significantly impacting campaign effectiveness
  • Limited customization options for templates and forms compared to competitors in the same price range

1) Campaign Monitor by Marigold- The #1 Drip Alternative in the market right Now

4.7/5 (1000+ reviews)

campaign monitor homepage

Campaign Monitor by Marigold stands out as a sophisticated yet intuitive email marketing platform that delivers exceptional results without overwhelming complexity.

With its visually stunning templates and pixel-perfect design control, it’s the go-to solution for marketers who care about both aesthetics and performance. The platform strikes that perfect balance between powerful functionality and ease of use that many users seek.

Campaign Monitor vs. Drip: Key differences

Feature Comparison Campaign Monitor Drip
User Interface Clean and intuitive design, prioritizing ease of use and efficient navigation Simple interface, but can feel difficult to navigate – according to online reviews
Design Tools Advanced drag-and-drop email builder with pixel-perfect control for fully customized designs User-friendly drag-and-drop editor, but with less customization options according to reviews on G2 and SoftwareAdvice
Segmentation Capabilities Custom fields and advanced segmentation using demographic and behavioral data Segmentation based on purchase history, site behavior, and engagement
Integrations 250+ 200+
Reporting & Insights  A/B testing with insights & goals (increase open-rates, click-through rates, visits to a URL), live dashboards showing opens, clicks, and conversions as they happen, with the non-human click filter A/B testing (subject lines, CTA, content) revenue attribution dashboard showing email- and workflow-driven sales, campaign and automation analytics

Key features

  • Drag-and-Drop Email Builder: Create visually stunning emails in minutes with an intuitive interface that requires zero coding knowledge.
  • AI Writer: Leverage generative AI to brainstorm ideas, optimize CTAs, and personalize copy for specific audiences, helping you overcome writer’s block and boost engagement.
  • Prebuilt Automated Journeys: Leverage prebuilt journeys (welcome series, abandoned cart, anniversaries, and events) to save time, boost engagement, and drive conversions.
  • Real-Time Analytics – Monitor campaign performance with live dashboards showing opens, clicks, and conversions as they happen, with the non-human click filter that inspects click traffic and – if determined to be of non-human or machine origin – removes it from reporting and engagement data.
  • Send Time Optimization – Use machine learning to deliver emails when each individual subscriber is most likely to engage.
  • Industry-Leading Deliverability: Ensure your emails reach the inbox with tools like Inbox previews, spam testing, and access to deliverability experts

Campaign Monitor has a free plan, but pricing starts at $12 USD/month

Plan Price Features Best For
Free Plan $0 (500 contacts) Drag-and-drop email builder, customizable template library, segmentation tools, A/B testing, (limited) real-time & world-view reporting analytics Testing the platform
Lite Starts at $12 USD/month Everything in Free + prebuilt journeys, dynamic content, transactional emails Beginners with small lists
Essentials Starts at $29 USD/month ($2.90 for the first month) Unlimited emails, non-human click filter, time zone sending, countdown timers Regular senders
Premier Starts at $159 USD/month Unlimited automated emails, engagement segments, send time optimization, email section locking, advanced link tracking Large businesses

What else can you do with Campaign Monitor?

Beyond email marketing, Campaign Monitor offers SMS marketing capabilities for customers in the US, Canada, Australia, and UK. For agencies, Campaign Monitor offers a range of features to simplify client management, including client dashboards, multi-account access, and custom user roles.

These tools, along with performance tracking and the ability to manage all clients from a single interface, help agencies optimize their workflow and campaign performance. The platform also offers powerful audience segmentation, advanced analytics with revenue attribution, AI writer, and transactional email capabilities.

2) Mailchimp – Decent for small and mid-sized businesses

4.4/5 (5000+ reviews)

mailchimp homepage

Mailchimp offers a comprehensive marketing platform that addresses many of Drip’s limitations, particularly for small businesses looking for an all-in-one solution. With AI-powered tools and an extensive template library, it’s a solid alternative for those finding Drip’s interface challenging.

Key features

  • All-in-One Marketing Platform: Beyond email, get website building, landing pages, social media tools, and digital ad management in one place.
  • AI-Powered Content Creation: Generate email copy, subject lines, and creative assets using Intuit Assist.
  • Customer Journey Builder: Design automated workflows with triggers based on user behavior.
  • Extensive Template Library: Choose from over 250 industry-specific templates and 130+ layout combinations.
  • Behavioral Targeting: Create automated messages based on real-time customer behavior across web, app, email, and purchases.

Mailchimp has a free plan, but pricing starts at $13/month

Plan Price Features
Free $0/month 1000 monthly email sends, limited pre-built email templates & creative assistant
Essentials $13/month 5,000 email sends, popup forms, email scheduling
Standard $20/month for 500 contacts Everything in Essentials + custom reports, 6,000 sends/month, SMS and MMS add-on, advanced segmentation
Premium $350/month Everything in Standard + unlimited users, 150,000 sends/month, phone & priority support

Considerations before going with Mailchimp

Advanced features are locked behind higher-tier plans, with the Premium plan starting at a steep $350/month. SMS and transactional emails cost extra, and the free plan offers very limited functionality compared to other alternatives.

“After I migrated back to Campaign Monitor from Mailchimp, my sales and leadership team comment about how good they looked. Drip Campaign, Automation, Journey feature is easiest to use of its counterparts as well.” — Valerie H., Digital Sales and Marketing Manager
30 days free
No card required

Read more: 11 Mailchimp Alternatives That Offer Better Value

3) ActiveCampaign – Good automation capabilities 

4.5/5 (13,000+ reviews)

activecampaign homepage

ActiveCampaign excels where Drip falls short by offering a more intuitive automation builder with CRM integration. For businesses focused on sales processes alongside marketing automation, ActiveCampaign provides a more comprehensive solution.

Key features

  • Advanced Automation Builder – Create sophisticated workflows with visual mapping that far surpasses Constant Contact’s basic automation capabilities, allowing for truly personalized customer journeys.
  • Predictive Sending – Leverage AI to automatically determine the best time to send emails to each contact based on their past engagement.
  • CRM with Sales Automation – Manage your sales pipeline with built-in CRM functionality that integrates seamlessly with email marketing.
  • Conversation Intelligence – Record, transcribe, and analyze sales calls to improve team performance and identify opportunities.
  • Site Tracking and Event Monitoring – Track visitor behavior on your website and trigger relevant emails based on specific actions, offering much deeper engagement capabilities than Constant Contact.

Pricing starts at $15/month

Plan Price Features
Starter $15/month for 1000 contacts Email marketing, marketing automation, 1 user, limited segmentation, 3 reports
Plus $49/month for 1000 contacts Everything in Starter + standard reporting tools, standard segmentation, and A/B testing for emails only
Pro $79/month for 1000 contacts Everything in Plus + unlimited automation triggers & actions, A/B testing for Emails & automations, advanced segmentation.
Enterprise $145/month for 1000 contacts Everything in Professional + premium segmentation, premium reporting & analytics, and unlimited actions for automation triggers.

Considerations before going with ActiveCampaign

ActiveCampaign’s full feature access requires a Pro or Enterprise tier, which may make it less accessible for smaller businesses. The interface can be overwhelming for basic users, especially those new to email marketing.

Read next: We Compared 15 ActiveCampaign Alternatives – Here’s #1

4) Klaviyo – Good data-driven e-commerce marketing capabilities

4.6/5 (1000+ reviews)

klaviyo homepage

Klaviyo is purpose-built for e-commerce brands, offering deeper product integration and customer insights than Drip. With its unified customer data platform and multi-channel capabilities, it’s ideal for online stores focused on retention and personalization.

Key features

  • Unified Customer Data Platform: Combine CRM, email, SMS, and analytics into one system for a complete view of customer behavior.
  • Dynamic Product Recommendations: Show real-time product recommendations based on browsing or purchase data.
  • Multi-Channel Marketing: Seamlessly integrate email, SMS, mobile app marketing, and product reviews in coordinated campaigns.
  • Predictive Analytics: Leverage ML-driven insights for CLV, churn risk, and next purchase date predictions.
  • Reviews Platform: Collect and display customer reviews for Shopify and WooCommerce stores with automated collection flows.

Klaviyo has a free plan, but pricing starts at $45/month

Plan Price Features
Free $0/month Up to 250 contacts, 500 email sends/month, 150/mo SMS credits, email support (first 60 days)
Email $45/month 15,000 emails per month, 350+ built-in integrations, built-in reporting dashboards, generative AI
Email & SMS $65/month Everything in Email + 1250 SMS/MMS credits/month, multi-channel segmentation

Considerations before going with Klaviyo

Klaviyo’s platform is heavily optimized for e-commerce businesses, making it less suitable for service-based companies or B2B organizations.

The platform’s reviews and advanced data platform features require add-on purchases beyond the base pricing.

“I have four stores and use Campaign Monitor on all four. It has every feature you need for a complete email marketing structure PLUS on-site marketing such as reviews and recommendations and snippets and the list goes on. But the best thing? It just keeps making us money — Hugs For Kids (Australia)
30 days free
No card required

Read more: We Tried 15+ Klaviyo Alternatives That Offer Scalable Pricing Plans

5) Brevo – Multi-channel marketing tool

4.5/5 (2000+ reviews)

brevo homepage

Brevo (formerly Sendinblue) offers an affordable alternative to Drip with generous free options and strong multi-channel capabilities. Its intuitive interface and AI-powered tools make it accessible for businesses of all sizes.

Key features

  • Affordable Entry Point: Access a generous free tier with 300 emails per day, providing a risk-free way to test the platform.
  • AI-Powered Tools: Create engaging content with built-in AI features that rival Mailchimp’s offerings at a lower price point.
  • Integrated Pipeline: Manage sales pipeline and customer support conversations within the same platform as your email marketing.
  • Universal Inbox: Centralize messages from multiple channels in one unified inbox for streamlined communication management.
  • 360° Customer View: Gain comprehensive insights through an integrated Customer Data Platform for deeper understanding.

Brevo has a free plan, but pricing starts at $9/month

Plan Price Features
Free $0/month Unlimited contacts, 300 emails/day, email support, SMS marketing (pay-as-you-go), basic features
Starter $9/month 5,000 emails/month, no daily sending limit, A/B testing, no Brevo logo(add on)
Business $18/month 5,000 emails/month, marketing automation, predictive sending, landing pages, A/B testing.
Enterprise Custom pricing Unlimited contacts, custom volume of emails, priority support, exclusive features, advanced integrations

Considerations before going with Brevo

Several key features, including A/B testing and multi-user access, are locked to the Business tier or higher, which may disappoint teams needing these capabilities. SMS and WhatsApp pricing can vary widely depending on volume and region, potentially leading to unexpected costs. Additionally, custom branding requires both a paid plan and an add-on fee.

Read next: We Compared 10+ Brevo Alternatives Offering Improved Features & Plans

6) Constant Contact – User-friendly marketing platform with event tools

4.1/5 (6000+ reviews)

constant contract homepage

Constant Contact addresses Drip’s complexity issues with a beginner-friendly platform that includes unique event management capabilities. Its AI-powered tools and strong support resources make it ideal for small businesses and local organizations.

Key features

  • Intuitive Email Builder: Create professional emails with a drag-and-drop editor and 100+ mobile-responsive templates that require no technical skills.
  • Event Marketing: Host events, sell tickets, and take payments via integrated tools—a unique feature not available in Drip.
  • AI Marketing Tools: Generate campaign messaging, build brand kits, and assemble full campaigns automatically with AI assistance.
  • Social Media Integration: Schedule and post content to Facebook, Instagram, and LinkedIn directly from the platform.
  • Comprehensive Support: Access live onboarding, phone support, and extensive help resources to overcome the learning curve that plagues Drip users.

Pricing starts at $12/month

Plan Price Features Best For
Lite $12/mo (up to 500 contacts) drag-and-drop email editor, AI copy generator, and email templates small businesses
Standard $35/mo (up to 500 contacts) All Lite features, 3 automation templates, AI campaign builder, and automatic resend to non-openers Growing businesses
Premium $80/mo (up to 500 contacts) Same as Standard, plus unlimited templates, custom automations, auto-send welcome emails Established companies

Considerations before going with Constant Contact

The Lite and Standard tiers offer limited automation capabilities compared to Campaign Monitor’s more comprehensive options. Advanced reporting and segmentation features are only available on the Premium plan, which may disappoint users looking for deeper insights at lower price points. Additionally, Constant Contact offers fewer ecommerce-specific features than some competitors.

“After using other marketing automation platforms like HubSpot, SurveyMonkey and Constant Contact, Campaign Monitor is the best. We’re now getting 38% open rates on our engaged lists and 12% click through rates from email… which is far above industry standards. — Shaley M., Strategic Growth Manager (G2)
30 days free
No card required

Read more: We Tested 15+ Constant Contact Alternatives – Top #3 Revealed

7) SendGrid – Developer-friendly email marketing tool

4/5 (300+ reviews)

sendgrid homepage

SendGrid offers a technical alternative to Drip with superior deliverability and powerful APIs. For teams with development resources, it provides unmatched control over email infrastructure and scalability.

Key features

  • RESTful Email API: Send programmatically with SMTP and SDKs for Python, Java, Node, and more, offering greater technical flexibility than Drip.
  • Dynamic Templates: Use Handlebars for advanced personalization in transactional and marketing emails.
  • Industry-Leading Deliverability: Benefit from 99.99% uptime SLA and 1.9s median delivery speed.
  • Email Testing Tools: Check rendering, spam scores, and link validity before sending to improve campaign performance.
  • Developer-Friendly Documentation: Access world-class resources for technical implementation and customization.

SendGrid has a free plan, but pricing starts at $19.95/month

Plan Price Features
Free $0/month 100 emails/day, basic analytics, SMTP relay
Essentials $19.95/month 50,000 – 100,000 emails/month, analytics & deliverability optimization
Pro $89.95/month 100,000 – 2,500,000 emails/month, 5 event webhook, dedicated IPs included, subuser management, 2,500 email validation
Premier Custom pricing Custom email volume, dedicated IPs, priority support, single sign-on (SSO), 1,000 additional teammates

Considerations before going with SendGrid

SendGrid has a more technical focus than Constant Contact, which may present a steeper learning curve for marketing teams without development resources. The marketing campaign features aren’t as intuitive as some marketing-focused platforms. Users primarily seeking a drag-and-drop experience might find SendGrid’s approach challenging.

Read more: 12+ SendGrid Alternatives That Don’t Require Technical Expertise

8) GetResponse – Good for content creators 

4.3/5 (700+ reviews)

getresponse homepage

GetResponse offers a comprehensive alternative to Drip with additional features for content creators, including webinars and course creation tools. Its AI enhancements make content creation faster and more effective.

Key features

  • AI Email Generator: Draft full emails, subject lines, and previews in seconds using OpenAI-powered prompts, saving time compared to manual creation in Drip.
  • Webinars & Online Courses: Host live and on-demand webinars and build multi-module courses with quizzes and certificates—features Drip doesn’t offer.
  • Conversion Funnels: Use preconfigured templates for opt-in, webinar, sales, and lead magnet funnels with integrated pages and payment processing.
  • AI Campaign Generator: Create complete campaigns (landing page, email, newsletter) from simple prompts, streamlining the workflow compared to Drip.
  • Ecommerce Integrations: Sync with Shopify, WooCommerce, and other platforms for abandoned cart recovery and product recommendations.

Pricing starts at $19/month

Plan Price Features
Email Marketing $19/month (1000 contacts) AI email generator, unlimited autoresponders, AI landing pages, custom automation workflow
Marketer $59/month (1000 contacts) Newsletter revenue statistics, promo codes, email delivery scheduling, segmentation, sales funnels
Creator $69/month (1000 contacts) AI course creator, up to 500 students, mobile app for students, quizzes and certificates, creator profile, premium newsletters
Max Custom pricing Premium, priority support, dedicated IP address, single sign-on (SSO), SMS marketing, mobile push notifications, AI product recommendations

Considerations before going with GetResponse

While GetResponse offers many features beyond email marketing, this can make the platform feel overwhelming for users who just need simple email capabilities. Some users report that the interface, while comprehensive, isn’t as intuitive as more focused email platforms.

Read more: 15+ GetResponse Alternatives That Offer a Comprehensive Feature Set

9) Omnisend – E-commerce-focused multichannel marketing

4.6/5 (900+ reviews)

omnisend homepage

Omnisend provides a true omnichannel alternative to Drip specifically designed for e-commerce stores. Its integrated approach to email, SMS, and web push notifications creates a seamless customer experience across multiple touchpoints.

Key features

  • True Omnichannel Platform: Manage email, SMS, and web push notifications from a single interface, eliminating the need to stitch multiple apps together.
  • Product Reviews Integration: Collect and showcase customer reviews directly within marketing campaigns.
  • Pre-built E-commerce Workflows: Set up abandonment, welcome, and cross-sell flows in minutes with ready-to-go templates tailored for online stores.
  • Web Push Notifications: Send behavioral triggers for cart abandonment, browse abandonment, and promotional offers directly to customers’ browsers.
  • Shopify-Optimized Features: Deep integration with Shopify for product recommendations, discount codes, and review collection.

Pricing starts at $16/month

Plan Price Features
Standard $16/month for 500 contacts 500 contacts, 6,000 emails /month, web push, 1,000 published reviews (Shopify), success manager.
Pro $59/month for 500 contacts 2,500 contacts, global SMS messaging, advanced reporting, $59 in global SMS (monthly bonus)
Enterprise Custom pricing Everything in Pro + dedicated account manager, deliverability support, custom IP address, priority support

Considerations before going with Omnisend

Some features like reviews are Shopify-exclusive and not available on all e-commerce platforms. The rich feature set can overwhelm beginners despite templates and libraries, and the 30% discount requires quarterly pre-payment, which may not suit monthly-only budgets.

“…Our abandoned cart sales went from 7% to 19% after changing to using Campaign Monitor… — Simple Wood Goods
30 days free
No card required

Read more: Omnisend Alternatives That Work With All E-commerce Platforms

10) MailerLite – Good for businesses with simpler marketing needs

4.6/5 (1000+ reviews)

mailerlite homepage

MailerLite addresses Drip’s complexity and pricing concerns with a straightforward, affordable platform that doesn’t sacrifice functionality. Its clean interface and comprehensive feature set make it ideal for businesses seeking simplicity without compromise.

Key features

  • Unified Platform: Access email, automation, landing pages, websites, pop-ups, and e-commerce tools in one intuitive interface.
  • Drag-and-Drop Editor: Build emails quickly with 70+ content blocks including images, countdowns, surveys, quizzes, and product galleries.
  • Digital Products & Paid Newsletters: Sell one-time or subscription products via Stripe integration, similar to Drip but with a simpler setup process.
  • Website Builder: Create fully responsive drag-and-drop websites with blogs, SEO controls, and custom code injection.
  • Generous Free Tier: Get started with up to 1,000 subscribers and 12,000 emails per month at no cost, unlike Drip’s paid-only model.

MailerLite has a free plan, but pricing starts at $10/month

Plan Price Features
Free $0/month 12,000 emails, support for 30 days, drag-and-drop editor, automation, reporting, signup & pop-ups
Growing Business $10/month for 500 subscribers Sell digital products, dynamic emails, auto-resend, multivariate testing, unsubscribe page builder
Advanced $20/month for 500 subscribers Smart sending, Facebook integration, HTML editor, promotion pop-ups, preference center, AI writing
Enterprise Custom pricing Unlimited users, live support, success manager, dedicated IP & deliverability consultation, account audit

Considerations before going with MailerLite

MailerLite’s advanced features like auto-resend and delivery by time zone are locked to higher plans, limiting functionality for budget-conscious users. Additionally, MailerLite doesn’t offer a native SMS channel, relying on third-party services for text messaging.

Read next: We Compared 11+ MailerLite Alternatives – Here’s #1

11) Moosend – Decent visual tools

4.7/5 (700+ reviews)

moosend homepage

Moosend offers an intuitive and cost-effective alternative to Drip that combines ease of use with powerful automation and AI capabilities. Its competitive pricing and comprehensive feature set make it particularly appealing for businesses on a budget.

Key features

  • AI-Enhanced Content: Generate email copy, subject lines, and product descriptions automatically, saving time compared to manual creation in Drip.
  • Visual Workflow Builder: Create automated sequences with triggers for opens, clicks, purchases, and custom events using an intuitive drag-and-drop interface.
  • Landing Pages & Forms: Build unlimited landing pages and subscription forms with templates, pop-ups, inline forms, and floating bars.
  • SMTP Server Integration: Send via Moosend infrastructure for improved deliverability, addressing one of Drip’s occasional pain points.
  • Flexible Pricing: Scale costs by contacts with deep discounts on annual billing, providing better value than Drip’s steeper pricing structure.

Pricing starts at $9/month

Plan Price Features
Lite $9 for up to 500 contacts Unlimited email campaigns/sends, automation, landing pages, subscription forms, smtp server
Pro Custom pricing All Pro features, transactional emails, dedicated IPs, hosted files, custom reports, SSO & SAML
Enterprise Custom pricing All features, account manager, priority support, team members, SSO & SAML, deliverability & strategy optimization

Considerations before going with Moosend

Moosend’s feature availability varies by tier, requiring upgrades to access advanced capabilities. Some users report that the onboarding process could be more comprehensive for new users transitioning from other platforms.

Read next: We Compared 12+ Moosend Alternatives that Offer Scalable Pricing

12) Kit (Formerly ConvertKit) – Creator-focused email platform

4.4/5 (200+ reviews)

convertkit homepage

Kit offers a streamlined alternative to Drip specifically designed for independent creators. Its recommendations network, unified list management, and integrated commerce tools make it ideal for content creators monetizing their audience.

Key features

  • Creator Network: Grow organically by appearing in other creators’ sign-up flows or pay for referrals via the recommendations system.
  • Single List Management: Maintain one list with unlimited tags and segments without duplicate billing, unlike Drip’s more complex list structure.
  • Visual Automations: Build customer journeys with triggers based on form submissions, tag additions, link clicks, and purchases.
  • Integrated Commerce: Sell digital products, paid newsletter subscriptions, and one-off donations directly through the platform.
  • Outstanding Deliverability: Achieve a 99.8% delivery rate with built-in best practices and dedicated support.

ConvertKit has a free plan, but pricing starts at $29/month

Plan Price Features
Newsletter $0/month Up to 1,000 subscribers, unlimited landing pages and forms, sell digital products and subscriptions
Creator $29/month for 1,000 subscribers Unlimited visual automations & email sequences, free & paid recommendations, smart recommendations, apps, RSS campaigns, polls
Creator Pro $59/month for 1,000 subscribers Facebook custom audiences, newsletter referral, subscriber engagement scoring, deliverability reporting, insights, 24/7 priority support

Considerations before going with ConvertKit

Power users may find the learning curve steep, as the deep feature set (Commerce, Sponsor Network) can overwhelm beginners. Additionally, the platform’s analytics capabilities are more creator-focused than data-heavy, offering fewer advanced reporting options.

We’ve used Campaign Monitor for a couple of different businesses and keep coming back whenever we open a new store. The price is a no brainer given the amount of revenue it helps generate for our company…” — CHALLENGE PROJECT
30 days free
No card required

Read more: Kit (ConvertKit) Alternatives That Scale Better with Growth

13) AWeber – Good for small businesses

4.2/5 (600+ reviews)

aweber homepage

AWeber offers an AI-enhanced alternative to Drip that’s particularly well-suited for small businesses and solopreneurs. Its content creation tools and integrated commerce features provide a comprehensive solution with a gentler learning curve.

Key features

  • AI Writing Assistant: Generate full emails or newsletter drafts in your brand voice, overcoming the content creation challenges Drip users often face.
  • Landing Page Builder: Create unlimited responsive landing pages with Unsplash integration, SEO metadata, and A/B testing capabilities.
  • Ecommerce & Monetization: Sell digital goods, subscriptions, and payment plans in 100+ currencies directly through the platform.
  • Behavioral Automation: Trigger messages based on clicks, purchases, or form submissions with an intuitive workflow builder.
  • Deliverability Management: Benefit from in-house experts, proper technical setup, and a 99.8% delivery rate that addresses Drip’s occasional deliverability issues.

Pricing starts at $15/month

Plan Price Features
Lite $15/month for 500 contacts Send 10x subscriber max, 1 email list, 3 landing pages, 3 email automations, 3 users, 1 custom segment, analytics, landing page features, sales tracking and low transaction fees
Plus $30/month for 500 contacts Everything in Lite + reporting and analytics, landing page features, sales tracking and low transaction fees, remove AWeber branding
Unlimited $899/month Everything in Plus + 15x subscriber volume

Considerations before going with AWeber

While AWeber offers a straightforward experience, some users find it lacks the advanced automation capabilities of newer platforms. The pricing structure can become expensive for larger lists compared to other alternatives.

The analytics, while adequate, don’t provide the depth of insight available in more sophisticated marketing platforms.

Read more: AWeber Alternatives That Offer More Flexible Pricing

14) HubSpot Email Marketing – Marketing platform with CRM integration

4.4/5 (12K+ reviews)

hubspot homepage

Key features

  • Unified Marketing Hub: Access email, social media, content, and ads management in a single platform for cohesive campaigns.
  • Powerful CRM Integration: Connect customer data seamlessly across marketing, sales, and service for a complete relationship view.
  • Sophisticated Automation: Create complex, multi-channel workflows that respond to customer behavior across touchpoints.
  • Comprehensive Analytics – Track email performance alongside website, social, and sales data for holistic reporting.
  • Landing Page Builder — Create conversion-optimized pages with adaptive testing and personalization based on contact data.

HubSpot has a free plan, but pricing starts at $15/month

Plan Price Features
Free $0/month Free for up to 2 users.
Marketing Hub Starter US$15/mo/seat (1,000 marketing contacts) Forms, email marketing, live chat, messaging insights (Beta), automation
Professional $800/month (2,000 marketing contacts) SMS (add-on), personalization, teams, social media, omni-channel automation, lead scoring
Enterprise $3,600/month (10,000 marketing contacts) Journey analytics, limit access to content and data, AI social inbox insights, lookalike lists, breeze social agent, revenue attribution, journey automation

Considerations before going with HubSpot

HubSpot’s pricing increases significantly as you add features, potentially becoming much more expensive than other alternatives. The platform’s complexity can be overwhelming for teams seeking a focused email marketing solution. Additionally, the free email marketing tools are limited, requiring paid plans to access essential features.

…having used Mailchimp and HubSpot, Campaign Monitor has the best workflow tool, allowing you to create different workflows based on various customer interactions..” — Josh L., Digital Marketing Manager
30 days free
No card required

15) Sendy – Self-hosted email marketing 

4.4/5 (30+ reviews)

sendy homepage

Sendy provides a powerful self-hosted email marketing solution designed for businesses seeking cost-effective alternatives to recurring subscription models. Unlike services like Mailchimp, Sendy offers full control over email operations while maintaining professional-grade features.

  • One-Time Payment — Pay once and own the software forever, eliminating recurring subscription fees for unlimited campaigns.
  • Amazon SES Integration — Send emails through Amazon’s reliable infrastructure at approximately $1 per 10,000 emails.
  • Multiple Brands/Companies — Manage separate brands with individual settings and user permissions from a single installation.
  • Autoresponders & Drip Campaigns — Create automated sequences triggered by subscriptions, specific dates, or custom events.
  • Comprehensive Reports — Track opens, clicks, bounces, complaints, and unsubscribes with detailed analytics dashboards.

Pricing starts at $10

Plan Price Features Best For
Basic $10/month 100K emails/month, unlimited subscribers, drag-and-drop builder Small businesses
Starter $29/month 250K emails/month, unlimited subscribers, drag-and-drop builder Growing businesses
Lite $49/month 750K emails/month, unlimited subscribers, monthly backups, drag-and-drop builder Large businesses
Pro $79/month 3 million emails /mo, unlimited subscribers, $0 setup charges, 241 free templates Large Businesses
Enterprise $165/month Daily backups, email testing, white-label domain w/ SSL, support engineer Enterprises

Considerations before going with Sendy

Sendy requires technical expertise for setup and ongoing maintenance, including skills in server management and troubleshooting. Being self-hosted, users are responsible for applying security updates, performing backups, and maintaining email deliverability.

Furthermore, the platform does not offer advanced features such as visual automation builders, AI-powered content tools, or sophisticated segmentation capabilities

16) Campaigner – Decent segmentation capabilities

3.6/5 (100+ reviews)

campaigner homepage

Campaigner is a comprehensive email marketing platform built to support large-scale senders needing intricate automation and detailed audience segmentation. Its enterprise-focused capabilities prioritize reliable email delivery, customized messaging, and targeted marketing strategies suited for organizations with complex marketing demands.

Key features

  • Advanced Segmentation Engine: Create dynamic segments using any combination of contact fields, engagement metrics, and purchase behavior.
  • Workflow Automation Builder: Design multi-step customer journeys with branching logic, wait steps, and conditional actions.
  • Responsive Email Designer: Build mobile-optimized emails with drag-and-drop simplicity or HTML flexibility for custom designs.
  • Deliverability Tools: Maintain high inbox placement rates with DKIM authentication, dedicated IPs, and deliverability monitoring.
  • Experiment Engine: Run sophisticated A/B and multivariate tests across subject lines, content, send times, and sender names.

Pricing starts at $59/month

Plan Price Features
Starter $59/month Up to 5,000 contacts, drag-and-drop editor, basic segmentation, responsive templates, landing pages
Essential $179/month Up to 25,000 contacts, advanced segmentation, full automation suite, A/B testing, dynamic content
Advanced $649/month Up to 100,000 contacts, dedicated IP, automation workflows, API access
eCommerce $79.95/ month Unlimited contacts, abandoned cart emails, eCommerce integration

Considerations before going with Campaigner

Campaigner’s higher entry cost may limit its accessibility for small businesses or beginners in email marketing. Although feature-rich, the platform’s interface can be complex and less user-friendly compared to newer solutions, resulting in a steeper learning curve.

Moreover, certain advanced functionalities, such as conversion tracking and extensive ecommerce integrations, are restricted to premium subscription levels.

Campaign Monitor has saved us considerable time spent duplicating and monitoring campaigns across the country… Plus their support system is fantastic. I always get an answer within an hour. — Stuart S., Owner & Digital Strategist
30 days free
No card required

17) Zoho Campaigns – Email marketing with CRM integration

4.4/5 (700+ reviews)

zoho campaigns homepage

Zoho Campaigns offers an affordable email marketing platform that integrates smoothly with the wider Zoho suite of business tools. For organisations already utilising Zoho CRM, Books, or other Zoho applications, Campaigns serves as a seamless extension to manage their email marketing efforts effectively.

Key features

  • Zoho CRM Integration: Sync contacts, lists, and campaign data bidirectionally with Zoho CRM for complete sales and marketing alignment.
  • Autoresponders and Workflows: Create automated sequences based on subscriber actions or time intervals.
  • Social Media Campaigns: Manage email and social media marketing from a single platform with integrated posting and analytics.
  • A/B Testing: Optimize campaigns by testing subject lines, content, and sender information.

Zoho Campaigns has a free plan, but pricing starts at $4

Plan Price Features
Free plan $0 (2,000 contacts) 6,000 emails/month, 5 users, signup forms, limited ready-to-use email templates, compliance check
Standard $4/month Unlimited emails, basic segmentation, ready-to-use email templates, basic drag-and-drop, add-on SMS
Professional $6/month Cart abandonment and purchase follow-ups, pop-up forms, dynamic content, optimal open time sends, add-on SMS

Considerations before going with Zoho Campaigns

Zoho Campaigns offers a functional but less modern and less intuitive interface compared to newer platforms. Its template selection is limited and somewhat outdated, often needing customization. Additionally, advanced email marketing automation features are only available on higher-tier plans, while the basic Email-Based plan provides minimal autoresponder options.

18) Sendlane – Decent e-commerce deliverability tools

4.7/5 (60+ reviews)

sendlane homepage

Sendlane is a marketing automation software tailored for ecommerce brands and digital marketers. It emphasises detailed data integration, behavior-driven automation, and multichannel communication to help online stores boost sales through customised customer interactions.

Key Features

  • Intelligent Workflows: Create sophisticated automation sequences triggered by customer behavior, purchase history, or engagement patterns.
  • Deep Data Integration: Connect with popular ecommerce platforms to sync customer data, purchase history, and browsing behavior.
  • Deliverability Optimization – Benefit from proactive monitoring and infrastructure designed to maximize inbox placement.
  • Revenue Analytics – Track exactly how campaigns impact your bottom line with detailed attribution reporting.

Pricing starts at $100/month

Plan Price Features
Growth $100/month 50,000 emails/month, unlimited contacts, behavior-based automation, deep data integration, 24/7 support
Professional Custom pricing Deliverability monitoring, custom onboarding with implementation partner, assisted integration
Enterprise Custom pricing 2x per month program reviews, deliverability resources, optional dedicated IP, exporting & importing contacts, integration configuration

Considerations before going with Sendlane

Sendlane’s pricing is higher than many competitors, making it less accessible for small businesses or those just starting with email marketing. Its strong ecommerce focus means service providers might not fully benefit from its specialized features.

Additionally, some users find the platform has a steeper learning curve and it does not offer a free plan, requiring a minimum commitment to the Growth tier.

19) Beehiiv – Good newsletter platform for content creators

4.6/5 (20+ reviews)

beehiiv homepage

Beehiiv offers a refreshing alternative to Drip with its newsletter-first approach designed specifically for content creators, writers, and media companies. The platform combines powerful publishing tools with monetization options in a clean, modern interface.

Key features

  • Newsletter-First Design: Purpose-built for newsletter creators with a streamlined publishing workflow that eliminates the complexity found in Drip.
  • Referral Program Engine: Grow your audience with built-in referral campaigns that reward subscribers for sharing your content, a standout feature Drip lacks.
  • Monetization Tools: Offer premium subscriptions, sponsored placements, and paid advertisements directly through the platform without third-party integrations.
  • Analytics Dashboard: Access detailed insights on open rates, click-through rates, subscriber growth, and revenue metrics in one intuitive interface.
  • Custom Domains and White Labeling: Maintain brand consistency with your own domain and remove Beehiiv branding on paid plans, creating a more professional appearance.

Beehiiv has a free plan, but the pricing starts at $49/mo

Plan Price Features
Free $0 2,500 subscribers, website, newsletters, analytics, unlimited email sends, up to 3 publication
Growth $49/month Up to 10,000 subscribers, everything on Launch + ad network, paid subscriptions, automations, referral program
Scale $109/month Up to 10,000 subscribers, teams (Unlimited), up to 10 publications, priority support, podcasts, RSS to send
Enterprise Custom Custom 100k+ subscriber limits, dedicated IP addresses, send API, unlimited publications

Considerations before going with Beehiiv

The platform is primarily focused on newsletter publishing rather than comprehensive e-commerce automation like Klaviyo and Campaign Monitor. Advanced marketing features such as complex segmentation and behavioral triggers are more limited, and the platform may not integrate as deeply with e-commerce platforms.

“I’ve only been up and running for one month. I sent out my first newsletter today, and got a conversion from it.” — Silk and Briar, United States
30 days free
No card required

The Verdict: Which Drip alternative should you choose? (Our top 3 picks)

After thoroughly testing all these alternatives, here are our top recommendations:

  • Campaign Monitor stands out as the best overall Drip alternative, offering the perfect balance of intuitive design, powerful automation, and exceptional support. Its visual editor makes creating beautiful emails effortless, while its automation capabilities. With transparent pricing and industry-leading deliverability, it addresses the key pain points Drip users experience.
  • Klaviyo is ideal for e-commerce businesses that need deep product integration and multi-channel marketing capabilities. Its predictive analytics and unified customer data platform provide insights that drive revenue growth and customer retention.
  • Brevo offers the best value for budget-conscious businesses with its generous free plan and affordable paid tiers. Its multi-channel capabilities and AI-powered tools provide sophisticated marketing features without the high cost of Drip.

The right choice ultimately depends on your specific needs, but Campaign Monitor’s combination of user-friendly design, powerful features, and responsive support makes it our top recommendation for most businesses looking to move away from Drip.

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This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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