Resources Hub » Blog » The Confirmation Email Templates Guide for Marketers

Confirmation emails have a higher engagement rate than other transactional emails. There’s a clear reason why.

Everybody wants to receive confirmation emails. We’ve all been in that situation before, where we order something and we begin to worry when there’s no email response confirming the order.

Nowadays, customers expect to receive a confirmation for everything. Your business is no exception. The good news is that we can help you succeed in the execution of your confirmation email.

Read on to discover some tips to help you give your customers exactly what they want.

What are confirmation emails?

Usually, businesses send confirmation emails to customers when customers fulfill certain conditions. These fulfilled conditions can range anywhere from filling out a job application to subscribing to National Geographic to purchasing colored Christmas lights from Amazon.

When customers fulfill these specific conditions, they trigger responses from automation platforms such as Campaign Monitor or CM Commerce. Building a confirmation email is as simple as dragging and dropping.

Campaign Monitor, for instance, hosts a user-friendly interface, while CM Commerce offers preprogrammed recipes for email campaigns.

These recipes are easy to use and can be used for order follow-ups and more. The process is simple to get started. Sign in, adjust, and launch your program.

In addition to confirming customer action, you can use confirmation emails to engage customers for further business. Many marketers offer discounts or gifts after purchases.

You can also use confirmation emails to incentivize sharing product and discounts with friends and family. With the high engagement rate that confirmation emails offer, this isn’t an opportunity for you to miss.

3 benefits of using confirmation email templates

Fortunately, confirmation emails do more than increase customer satisfaction. These emails provide perfect platforms for clarifying information and maintaining open communication channels. Initiating these aspects of communication in your business can make all the difference.

We’ve categorized three noteworthy benefits of open communication:

  • Records: both customers and businesses use confirmation emails as records. These provide evidence that transactions took place between both parties.
  • Confirmation: confirmation emails validate customer actions. Without substantiation, customers can develop bad attitudes toward your company.
  • Set expectations: confirmation emails clarify the customer and company relationship. Clarity leads to less problems and can swiftly help customers address concerns and issues.

You’ll find that maintaining contact with your customers helps to negate any contrary views that could hurt your company’s reputation.

Being able to communicate effectively and clearly on purchases, subscriptions, and membership enrollments saves you from any headaches.

Apply our confirmation email templates to your business.

As you apply the following principles of communication to your business, your customers will come to trust you. They’ll know that you’re reliable and devoted to them.

Although these principles are adaptable, make sure to always exercise caution. Varying too far from the mark might cause your customers to mistake confirmation emails for spam or junk mail.

We’ve provided various confirmation email templates for your inspiration. Use them as a guide as you create your own confirmation emails.

1. Subject line

Although it’s common practice to use subject lines to stand out from the rest of the emails in a user’s inbox, you need to treat confirmation emails differently. Use words that can quickly connect customers to the action that elicited the response.

According to Forbes, you can create quality subject lines by keeping them short and using words that are personal and grateful.

Disney subscription template

Source: my inbox

In the case of subscribing to Disney Plus, you’ll notice that Disney kept their message simple, “Welcome to Disney+.” Other variants could include, “Thank You for Subscribing to Disney+,” “Disney+ Welcomes You,” or, “Enjoy Your Disney+ Subscription.” No matter what you decide to include in your subject line, emphasize brevity and precision.

2. Greeting

Just as first impressions are essential when interacting face to face, the way you greet your customers sets the tone of their relationship with your company.

Being too proper can cause your organization to seem aloof, whereas being too casual shows a lack of professionalism. The solution to appropriate greetings is to find the middle ground.

FAFSA confirmation email.

Source: my inbox

You can always address your customers by their names. Call them either by their first name or the first and the last name together.

Addressing customers by their names adds a personal touch, as is depicted above in the confirmation email template. You create a friendly atmosphere that invites customers to engage with the email as a friend and not a customer.

On occasion, when your customer names aren’t available, you can use phrases such as “Thank you for subscribing,” “Thanks for participating,” or you can address them as “Dear Subscriber.” Note that you’ll prefer addressing customers by name in every case.

3. First copy sentence

You’ll use the first line of text to convey the purpose of your email. Get straight to the point. Only include the most necessary details. Including too much information or being unclear can confuse your customers, so be brief.

Google signup for Gmail

Source: Really Good Emails

In Google’s confirmation email template, the text only includes the bare minimum. You can follow their example. If you don’t have anything to say, don’t say anything else. Your customers will appreciate it.

4. Secondary copy details

Your secondary copy details follow similar guidelines to your opening copy sentence—only include relevant information, be brief, and get to the point. In this section, you’ll highlight additional information that supports your opening line, and that can benefit your customer.

Postmates activated card confirmation email

Source: Really Good Emails

In the case of Postmates, they used the secondary copy information section to supply the activation number. They also added an apology for any inconveniences their customer might have experienced. While apologizing might be useful for some customers, you can fill this section with more useful information.

Kickstarter additional links email

Source: Really Good Emails

For example, effective online marketers often use this space to offer opportunities to engage in more business. This is where you can offer discount codes and gifts. If your focus is on increasing brand awareness, you can provide links to entertaining videos or articles.

Always seize the opportunity to capitalize on your customer’s good feelings. When customers are happy, they’re more likely to engage in business. Give them what they want, and then continue giving them what they want.

5. End copy

You’ll use the end copy to give the final hurrah, as well as to provide necessary contact information and additional guidelines. Use the last lines of text to express your gratitude to your customers for everything that they contribute to your business. You can mention how much you value them or how their contributions to your cause is making the world a better place.

Zumtobel US newsletter confirmation email

Source: Really Good Emails

As part of the end copy, you can include a link to contact information where customers can communicate for problems and concerns. The above confirmation email offers a good example.

You might take this a step further and provide a link for customer feedback. Whatever the case, the end copy offers an opportunity to reinforce your customers positively and increased their loyalty.

6. Signature

Signatures are your mark of approval on your confirmation emails. They validate all the information that you send your customers and are useful in contributing human elements to your business.

Some businesses like to signoff confirmation emails using human resources managers or other employees in similar positions who’d take any feedback or concerns personally.

Source: Dribbble

Other companies use tag lines to represent teams or the parts of the company that handle customer relations.

Always make sure to incorporate a signature. When you incorporate a signature, it provides the needed assurance that your emails aren’t spam or junk mail.

Signatures also signify that customers are doing business with people and not anonymous scammers online. Let them know that you’re human. That human touch alone can solidify your company’s authenticity.

Wrap up

In a world where online customers engage with confirmation emails more than with other emails, it remains paramount to learn the proper methods for driving business through them.

As you utilize confirmation emails, you’ll continue to build the trust and appreciation of your customers and consumers.

Making use of our tips on confirmation email structure will help you provide your customers with clear and precise information. As you continue to tailor your emails to specific business needs, your margins will improve, and your customers will never be happier.

Are you interested in additional confirmation email templates? Check out our free transactional email templates for ready-to-use confirmation emails, billing emails, and more.

Ready to start sending your own confirmation emails?
Ready to start sending your own confirmation emails?

Check out Campaign Monitor's free transactional emails templates to creating confirmation, billing, and other business-critical emails.

Browse the templates

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This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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