Resources Hub » Blog » The Email Minute 10: 3 Steps to Improve Event Emails

Many companies host various events, such as Meetups, webinars, and networking events. Not only are these events an opportunity to connect, but they can be an important way to improve brand awareness and earn revenue.

As a professional, marketing events are crucial for brand awareness. With the right event, your brand can be a leader in the industry.

So, are you ready for this year’s marketing events? Better yet, what’s your email strategy for your next webinar or conference?

Hi, I’m Shane Phair, Chief Marketing Officer here at Campaign Monitor, and this is The Email Minute.

Today, we’ll be discussing:

3 steps you can take to improve your event emails

First: incorporate a hook to attract your audience, and make sure it sounds interesting.

A subject line like A Live Q&A with Drinks loses the value proposition, while something like Questions, Answers, & Craft Beers is more attractive.

Plus, 44% of email users are checking their inbox for a deal from a familiar company.

Once you’ve got your users hooked, it’s time for step 2: outlining the details.

Give potential attendees the following information:

  • The purpose behind the event
  • The location of the event
  • And of course, the date

By sending this information early and succinctly, readers can gauge their availability and level of interest.

Finally, improve your event by making emails actionable.

This means putting a CTA button right in your email (or multiple places in the email), giving readers several chances to sign up for the event.

This way, users are hooked by the value prop, they know all the details, and they can instantly sign up.

And trust us, you want people to sign up.

In fact, in-person events are the most effective form of content marketing for B2B marketers, bringing in billions of dollars worth of industry revenue every single year.

So, go ahead and make your next event campaign—well, eventful.

On the next Email Minute, we’ll discuss some email design trends for 2019.

Have a question you’d like covered on The Email Minute? Tweet at me @ShanePhair, or post a comment on our blog.

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This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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