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Campaign Monitor Introduces Next Evolution of In-App AI Guidance to Support Email Marketing Workflows
Email marketing remains one of the most powerful growth channels for small and mid-sized businesses. The challenge is knowing where to focus and what to optimize to consistently improve results.
As such, Campaign Monitor is introducing the next evolution of its in-app AI guidance with three new AI-powered features designed to help marketers move from insight to action faster:
- Marketing Monitor
- Segment Mapper
- AI Email Booster
Together, these capabilities deliver always-on, in-platform AI guidance that helps marketers understand performance, build smarter audiences, and optimize campaigns without adding complexity to everyday workflows.
These innovations reflect Campaign Monitor’s commitment to practical, high-impact AI that gives marketers greater clarity, control, and confidence.
Whether you are benchmarking performance, creating targeted segments, or refining email content, Campaign Monitor’s in-app AI guidance is built to help you achieve better results, faster.
Practical AI built directly into your email marketing workflow
Many marketers today are surrounded by data, dashboards, and best practices, but still struggle with a familiar question: What should I do next to improve results?
Campaign Monitor’s new AI features are designed to answer that question inside the platform, at the moment decisions are being made.
Rather than introducing yet another standalone AI tool, Campaign Monitor has embedded practical, purpose-built AI directly into core email marketing workflows. This new functionality serves as your in-app marketing partner to continuously guide marketers through:
- Performance measurement
- Audience segmentation
- Campaign optimization
The result: faster time-to-value, clearer priorities, and more confident decisions.
Marketing Monitor: See performance in context
Marketing Monitor helps marketers quickly understand how their campaigns stack up by benchmarking performance against industry standards. Instead of just showing open rates and click-through rates, Marketing Monitor:
- Highlights where performance is strong
- Provides indicators on areas that need attention
- Suggests enhancement areas
Marketing Monitor makes it easier to move beyond surface-level reporting and start improving what matters most.
AI Email Booster: Optimize content with one click
AI Email Booster analyzes email content directly inside the email builder and surfaces clear, actionable recommendations to improve performance.
Marketers can:
- Improve readability
- Strengthen subject lines and preview text
- Enhance calls-to-action
- Optimize formatting and structure
Each recommendation can be applied with a single click, helping marketers ship better emails faster, without rewriting everything from scratch.
Segment Mapper: Turn plain language into powerful audiences
Audience segmentation shouldn’t require complex logic or technical expertise. Segment Mapper allows marketers to describe who they want to reach using plain language and instantly converts that intent into usable audience segments.
For example, marketers can easily build segments based on:
- Engagement behavior
- Purchase activity
- Lifecycle stage
- Location or attributes
This removes friction from audience creation and makes advanced targeting accessible to more teams.
Ready to learn more?
Join our live webinar: A First Look at Campaign Monitor’s AI-Powered Features
Select a session that works for you:
- Tuesday, February 3 at 1:00 PM EST
- Wednesday, February 4 at 10:30 AM AEST
During the live event, you’ll:
- Learn how Marketing Monitor, Segment Mapper, and AI Email Booster work together
- Get a peek inside the workflows of each feature
- See how expanded AI-powered capabilities simplify decision-making, boost performance, and unlock new growth opportunities for SMBs
