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The Black Friday + Cyber Monday Survival Guide
Download Your Playbook for a Multi-Million Dollar Weekend
Proven strategies from 9 industry-leading platforms responsible for $50M+ in BFCM sales; all in one free 66-page guide.
Most brands lose money during BFCM; not because their products aren't good, but because they entered unprepared.
When traffic spikes 300%, ad costs double, and every competitor is screaming "40% off," the winners aren't the ones with the biggest discounts.
They're the ones with:
- Systems that scale without breaking
- Conversion funnels optimized before the rush
- Retention engines that turn weekend buyers into year-round customers
The difference between a record-breaking weekend and a profit-draining disaster? Preparation.
Built by the Platforms Powering 30,000+ Stores This BFCM
We brought together the teams behind TxtCart, Heatmap, Alia Popups, Chargeflow, Campaign Monitor, Growave, Platter, Atlas, and New Seas to create something no single platform could:
A complete, battle-tested system for BFCM success.
This isn't theory. Every tactic inside has been validated across millions of dollars in merchant revenue; and we've organized it into a framework you can implement in days, not weeks.
Inside The 66-Page Playbook, You'll Discover:
Chapter 0: Pre-BFCM Infrastructure Build your tech stack, offers, and contingency plans 2–3 weeks before traffic hits
Chapter 1: Acquisition ; Bringing Traffic That Buys
- SEO strategies that drove $213K in new BFCM revenue (case study included)
- Influencer playbooks that turn micro-creators into your best ads
- Email & SMS sequences that warm audiences before the sale drops
Chapter 2: Conversion ; Turning Clicks Into Cash
- How to launch and test products 3× faster (Atlas case study: $70K in 30 days)
- UX friction fixes that lifted revenue 6.67% in one week (Modern Gents case study)
- AOV optimization tactics that work without killing conversion rates
Chapter 3: Retention ; Turning One Sale Into Many
- Email automation that drove +80% subscriber growth (Monica Vinader case study)
- Conversational SMS that recovered $1.84M during BFCM (Joyride Harness case study)
- Loyalty programs that increase LTV by 89% (Way of Wade case study)
Chapter 4: Real-Time Monitoring Know exactly what to track, when to react, and how to fix issues before they compound
Chapter 5: Fraud Protection Stop chargebacks before they hit and recover revenue you've already earned (HexClad case study: +59% recovery rate)
Chapter 6: Post-BFCM Scale Turn your busiest weekend into your most profitable quarter; not just your busiest 72 hours
