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“The Best Email Sending Tool on the Market”

“What continues to impress me about Campaign Monitor is the amount of new features you continue to add. At times I feel you read my mind for something I want, while other times you blow my mind with things I didn’t even know I needed.” “I would say keep up all the hard work, but you guys don’t seem to need any encouragement to strive to make Campaign Monitor the best email sending tool on the market. OK, it would just be rude if I didn’t say anything. You guys rock, keep up all the hard work!” David Ditges, Thrive Africa

Blog Post

Our Position on Permission

What’s OK, what’s not OK and what’s just plain illegal? As web designers, we often face this dilemma. Your client approaches you about designing their next email newsletter and sends you their list of 2,000 email addresses, explaining: “We got this list from a partner of ours but it’s 100% opt-in and we’re in the same industry.” You design the newsletter, import the list and send away. But guess what, you just breached our Terms of Use and probably just broke the law. We all hate spammers, and the last thing you want to do is become one. Permission doesn’t need to be a gray area, so weíve put together a checklist you can go through each time you import subscribers into your account. As part of our terms, make sure you’ve got the following covered EVERY time you import a list: My list is 100% permission based. Every individual on my list has explicitly asked to receive email from me or I have a proven relationship with the recipient. I did not purchase this list from any source. My list does not contain email address that have been automatically captured or scraped by surfing the Internet or using an email scraping tool. We’ve gone so far as to build this checklist right into the software, so from today youíll need to tick each box every time you import a list into Campaign Monitor. It’s your responsibility to make these points very clear to whoever supplies you with a list. It goes without saying (but Iíll say it anyway) that any violation of these rules will result in the immediate termination of your account. Did I mention we hate spammers? At the end of the day, a smaller permission based list is ALWAYS going to out perform a larger unsolicited list. It’s just common sense.

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Update: Hotmail Formatting Issues

Just a quick note to let you know that we have now fixed the strange character problem in Hotmail. It seems Hotmail is having problems displaying campaigns set in UTF-8, so we are dynamically changing the encoding for all of your Hotmail recipients to ensure the campaign displays as intended. Hopefully Hotmail will fix this bug soon, but in the mean time we’ve got you covered.

Blog Post

Quick Tip: Getting Additional Information from Your Subscribers

For a lot of our customers, placing your subscribe form on the front page of your site (or on every page for that matter) is an important method for encouraging as many people as possible to sign up. The only problem is, you don’t want to overload these pages with a bulky form, so you end up only asking for a name and email address. For a lot of you guys, this is enough. But if your interested in a quick and easy way to capture additional info and still keep a small form on your main pages, then read on. If you want to capture the extra details for every new subscriber, then you should change the subscribe form on the front page to submit to a second page on your site. This will then pass the subscribers name and email address in to the real subscribe form where you can capture all details. To make this work, you would pass the subscribers name and email address into hidden fields on the second subscribe page. This page would then use the supplied Campaign Monitor subscribe code (just change the name and email fields to <input type="hidden") and capture all the extra details for your subscribers. Once submitted, the user would then be redirected to your own custom confirmation page. It’s important to remember that unless the subscribers completes the second form, they won’t be added to your list.

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“So Powerful, Clear, and Easy to Use”

“I think Campaign Monitor is fantastic! It is so powerful, clear, and easy to use. The interface is so user friendly and a pleasure to use. I have only sent one campaign so far and it already led to sales for my book!” Emily Eisbruch, Curious Kids Guides

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Update: Synchronize Unsubscribes with Your Own Database

A few customers have contacted us asking how they can access the email address of someone the minute they unsubscribe from a list. This is usually for customers who want to synchronize a local database with their Campaign Monitor subscriber list. We’re launching a big upgrade to our API in the coming days, but this is a great solution for those less familiar with web services. This is now as easy as adding a single [email] tag to your unsubscribe confirmation URL (the address your subscribers get redirected to when unsubscribing from a form or an email). For example, you could change your unsubscribe URL to: www.mysite.com/goodbye.php?emailaddress=[email] The email address of the individual who unsubscribes will then passed into the query string of that page. For example, the subscriber johnsmith@aol.com will now be redirected to: http://www.mysite.com/goodbye.php?emailaddress=johnsmith@aol.com This technique will work for anyone who unsubscribes via a campaign or an unsubscribe form.

Blog Post

Update: Keeping Your Subscribe Forms up to Date

We’ve been noticing a few customer subscribe forms haven’t been behaving as intended of late. On further investigation we realized that they had changed their subscriber list custom fields and not reflected that change in their subscribe form. It’s an easy mistake to make that’s for sure, and we’ve all got enough to remember as it is. From today, every time you make a change to your custom fields and it affects your subscribe form, we’ll let you know and provide the new subscribe code to drop straight into your page. Remembering sucks.

Blog Post

Dealing with Images Not Loading by Default

Derek Harding put together a great read on the increasingly more important problem of email clients not loading images by default. Some of the most popular email environments including AOL, Hotmail, Yahoo!, Gmail, Outlook 2003, and Thunderbird have images turned off by default. This can obviously have a huge impact on the design and effectiveness of your email campaign. Derek offers a number of suggestions on dealing with this issue, namely: Designing and testing your emails to get the message across even when images are turned off. Getting added to the recipients address book, bypassing the problem altogether for the majority of email clients. Definitely worth checking out.

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Update: Improved Personalization Testing

Email personalization can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. If done badly though, your email may end up showing how poorly you know the recipient, not how well. With this in mind, we’ve just overhauled our campaign test tool (the last step before you schedule campaign delivery). You can now send test campaigns to yourself using a random selection of the recipients of your campaign. This ensures that your personalization tags are formatted correctly and your subscriber data is complete. You can also test the fallback terms you supplied to see how your campaign will look if your subscriber list isn’t up to scratch.

Blog Post

Update: Improved Email Address Validation

This one was a long time coming. We’ve just updated our email address validation for your subscribe forms. If someone tries to join your list but doesn’t supply an email address or their email address is invalid, they will now see a simple error page explaining the problem with instructions on what they need to fix. Of course, you can still use your own error checking for your subscribe forms, but this one’s there just in case.

Blog Post

New Pricing: Big Senders Save up to 50%

Over the last few months we’ve been getting more and more feedback from our bigger senders about possible discounts for sending out large campaigns. We’ve been listening, and we actually wanted to make this change a while back. In the end, we decided the best approach would be to roll out our big hardware upgrade first. Now that’s complete and purring along nicely, we’re happy to announce that as of today we offer an alternative to the current pay-as-you-go pricing model. Introducing pre-purchasing If you’re a big sender or would like to avoid lots of small transactions, then pre-purchasing email credits is for you. The pricing structure is a sliding scale, so the more you buy, the more you save. You can use your credits at any time and they never expire. The more you send, the more you save As you can see, this is for bigger senders only. You’ll need to buy more than 50,000 email credits to see any cost saving. Credits Price per credit First 50,000 1 cent Next 50,001 – 100,000 0.8 cents Next 100,001 – 250,000 0.7 cents Next 250,001 – 500,000 0.6 cents Next 500,001 + 0.5 cents Just like paying-as-you-go, each pre-paid campaign you send incurrs a $5.00 (500 credit) delivery fee. So how do I buy credits? Head into your “Account Settings” and you’ll notice a new option called “Purchase email credits”. Use our price calculator to work out how many credits you want to buy, enter your credit card details and you’re done. What else has changed? Not much actually. If you continue to pay-as-you-go, you won’t notice any difference. If you purchase credits, you’ll notice a new option when you pay for the campaign, which allows you to use your credits or pay with a good old fashioned credit card. This means that you still have the flexibility to pay-as-you-go for some clients and use your credits for others.

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