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How Can I Ensure All My Campaigns Are CAN-SPAM Compliant?

We often get asked by you guys if your campaigns are compliant with the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) act of 2003, which went into effect in January 1 of last year. While certain aspects of the law still remain a little cloudy, there are some simple steps you can follow with Campaign Monitor to ensure you’re on the right track. To make things easy, we’ve compiled a quick checklist for our US customers that you should try and follow to lessen the likelihood of unknowingly violating any of the sometimes ambiguous CAN-SPAM laws.

Blog Post

How Can I Ensure All My Campaigns Are CAN-SPAM Compliant?

We often get asked by you guys if your campaigns are compliant with the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) act of 2003, which went into effect in January 1 of last year. While certain aspects of the law still remain a little cloudy, there are some simple steps you can follow with Campaign Monitor to ensure you’re on the right track. To make things easy, we’ve compiled a quick checklist for our US customers that you should try and follow to lessen the likelihood of unknowingly violating any of the sometimes ambiguous CAN-SPAM laws.

Blog Post

New Feature: Bulk Removal of Subscribers

Although you’ve always been able to remove subscribers one-by-one through the current subscriber list management, quite a few customers have requested the ability to remove multiple subscribers in one big hit. We’re happy to announce that we’ve added this feature today, so if you’ve got a chunk of subscribers that you want to remove, you can simply copy and paste them into a form and they’ll be removed. These subscribers won’t actually be deleted from your list completely, but will be set as inactive, so if you need them back in your list for any reason you can still get to them (if your wondering why, check out this post).

Blog Post

Why Can’t I Permanently Delete Sent Campaigns or Subscribers?

This is a question we get asked a lot, but when you think about it, it does make sense. By not allowing you guys to permanently remove who’s in your lists or who you’ve sent campaigns to, we provide you with an audit trail that you can use to protect yourself against a complaint. If a subscriber complains about not being removed from one of your lists, you spamming them, etc, there is always a way to confirm the date they subscribed to your list and when they were removed from it. As long as you’re following best practice and have obtained permission, you’re covered. Of course, you can always set a subscriber as inactive if you don’t want them to receive any campaigns or hide any test campaigns from your clients with a single click.

Blog Post

“Brilliant New Bulk Email Service for Web Developers”

“Never let it be said that I don’t give credit where credit is due. Campaign Monitor is a brilliant new bulk email service for web developers. We’ve just used it to send out a huge campaign and been very impressed with the reporting tools, price, and speed.” Jon Roobottom

Blog Post

New Feature: Create an Unsubscribe Form

We’ve had quite a few requests for the ability to add an unsubscribe form to your own or a client’s site. We’re listening. As of today, just copy and paste the supplied HTML into your site and you’re done. When a subscriber completes this form, they will be instantly removed from that subscriber list. You can even specify a page they should be redirected to so you can display your own confirmation message. You can find the unsubscribe form HTML code in ‘Unsubscribe Settings’, when viewing a subscriber list in your account.

Blog Post

New Feature: Custom Fields

Today we are happy to announce that we have added support for one of our most requested features, custom fields. Now you can easily extend lists to capture anything and everything you’re after. Not only that, but you can easily personalize your emails with any of the custom data you’ve captured. We’ve also made it nice and simple to create subscribe forms to capture all this new data on your web site.

Blog Post

What’s the Best Day and Time to Send My Email Newsletters?

A question we often get asked by our customers is “What’s the best day and time to send our clients’ newsletters?”. Firstly, let’s look at what some of the more popular research out there is telling us. Just keep in mind that this research is conducted across a range of markets, so it might not always be right for you or your recipients. In July 2004, delivery consultancy Return Path analysed over 3.4 million email messages and found that email sent on Monday is more likely to get opened, and anytime between 6am and 10am is the best time of the day to send. These findings were later confirmed by media company Marketing Sherpa. Today however, it was revealed that this might no longer be the case and that emails sent from Wednesday to Friday maximized open rates. So which one’s right for you? The truth is, the optimal delivery time will depend on what you’re sending and who you’re sending to. Luckily, one of email’s strengths is it’s just so testable (is that a word?). You should use the time of day and day of week as variables in your tests. Try splitting your subscribers into 2 separate subscriber lists and sending to one half at one day and time and one half at another. Run a comparison of your results in the Reporting section and learn from what you see. Running tests like this over the course of a few campaigns is the only way to really know when you should and shouldn’t be sending.

Blog Post

New Feature: Forward to a Friend

Today we have launched the much requested ability to easily add forward to a friend links to your campaigns. These links encourage your recipients to pass your campaign along to other friends and colleagues. When a recipient clicks your forward to a friend link, they are taken to a simple page where they can specify the names and email addresses of up to 5 friends at a time to send your campaign to. This page is non-branded and located at our forwardtomyfriend.com domain. The best part is, you can track how many people are forwarding your campaign and who they’re forwarding it to from your campaign reports. How to do it? Adding a forward to a friend link is as simple as adding the following tag to the content of your campaign: HTML emails <forwardtoafriend>your link text or image here</forwardtoafriend> Text emails [forwardtoafriend] When your campaign is sent, these links will automatically be converted into a custom forward to a friend link when you import your campaign content. How do I measure these forwards? If you send a campaign with a forward to a friend link, a Forward to a Friend Activity Report is available in your campaign reports. This report, picture below, lists all the recipients that forwarded your email, as well as who they forwarded it to. Please note that this report will only be available after a recipient forwards your campaign.

Blog Post

New Feature: AOL Spam Report Integration

Hopefully you’ll never actually get to see this new feature in action, but through direct integration with AOL, Campaign Monitor can now automatically detect if an AOL recipient marks any of your campaigns as Spam. How would this happen? Since the release of AOL 8, AOL introduced a new “Report Spam” button into their email software (pictured below). By clicking this button, AOL automatically identifies the sender as a spammer. What happens if my campaigns gets reported as Spam? When a recipient of your campaign clicks the “Report Spam” button, 2 things happen:

Blog Post

“The Reporting Feature Nearly Made Our Client Faint”

“We have been through a variety of email newsletter software and every one of them fell short in 2 major areas: usability and reporting. Campaign Monitor is amazing in both aspects. The interface and work flow was clearly designed by “humans” and the reporting feature nearly made our client faint (seriously…all they kept saying was ‘wow’ ‘no way’ and ‘shut up! This is fantastic’). The support offered and branding features put icing on an already excellent cake.” – Ken Roberts, F23

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