America's Car-Mart (“Car-Mart”) operates over 150 car dealerships in 12 states and is one of the largest publicly held automotive retailers in the U.S. Since 1981, Car-Mart has served its communities by selling quality used vehicles and offering affordable financing solutions. Today, Car-Mart’s 2,200+ associates provide Peace of Mind to more than 100,000 active customer accounts.
America’s Car-Mart explored new channels to drive leads and super-charge marketing performance, seeking an email solution that could provide much-needed advanced capabilities with no heavy lifting. They looked for creative ways to change their marketing strategy and were pleased to find success with the following initiatives:
Shifted focus to their online consumers, an under-explored market segment. The team knew they would need to evolve in order to continue to be successful – so, they looked for email with multi-solution, online-first capabilities.
Automated low-value tasks so their workforce could focus on closing sales. The team wanted to focus on delivering results, not on manually building emails.
Leveraged Campaign Monitor to drive results. The team needed an effective and intuitive email marketing tool that offered plug-and-play capabilities and analytics for easy performance monitoring.
The team swiftly evolved their marketing strategy to counter shifting consumer behavior. With declining foot traffic, they moved activities online, leveraging digital tools to support their goals. This transition enabled their team to track new metrics, such as incomplete applications, and use pre-built journeys to boost conversions.
The team found Campaign Monitor’s signup forms to be a powerful lead generation tool, which convert their website visitors into qualified leads. Then, they used Campaign Monitor’s email campaigns to engage those leads and move them through the buyer’s journey, guiding them to either the credit application, the appointment scheduling tool, or to a landing page.
The team used Campaign Monitor’s email to drive traffic to lead forms, fast tracking sales and automating tasks. By moving processes like credit applications and test drive scheduling online, they freed employees from time-consuming tasks, allowing them to focus on closing sales and other high-value business priorities.
With limited prior email marketing experience, the team needed an easy yet robust solution. Now, anyone on the team can effortlessly send transactional reminders, promotional offers, brand campaigns, and product-specific emails, driving engagement and leads while streamlining communication at both local and national levels.
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