By leveraging Campaign Monitor's powerful integrations and automation capabilities, Switchback Email Marketing has been able to create a unique service – giving them a competitive edge in the market and a must-have offering that keeps their clients coming back for more.
Switchback Email Marketing (“Switchback”) is a specialized email marketing agency built exclusively for the vacation rental industry. They craft strategic, branded campaigns, automate guest and owner communications, and use industry-leading tools—like their booking abandonment solution—to increase direct bookings, reduce reliance on third-party booking sites, and boost revenue.
With data-driven content and creative expertise, they deliver consistent and measurable business growth, earning clients’ trust to build and nurture guest loyalty through email.
Because of Campaign Monitor’s flexible platform, Switchback has been able to offer clients a fully custom email marketing suite that makes their brand shine. They can create custom HTML templates that clients can then access and build independently, or deliver a full-service experience that reflects each clients’ brand.
Campaign Monitor makes it possible for Switchback to integrate with AI-powered platforms to deliver a holistic, deeply personalized experience to the end customer. They can seamlessly integrate with a website provider to better tailor properties to the recipients based on established property preferences and booking behavior.
Switchback implements smart automations to re-engage abandoners with enticing, targeted content. They leverage booking abandonment automations to both remind prospective guests of in-cart properties and also highlight the value of the booking through price comparisons to other vacation rental platforms.
Switchback uses engagement segments to keep clients’ costs down and deliverability rates at optimum levels. Subscribers get automatically categorized into segments, making targeting inactive subscribers with a special offer a simple process. If they fail to engage, the subscriber can be removed to improve the client’s delivery rate.
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