You probably want to learn more about email marketing because you’ve heard that it can drive incredible ROI and lead to larger sales and greater lifetime value for customers.
Email can accomplish that and much more, but only when executed well.
If you want to see the mega results email is capable of, you’ll need to craft and send the kind of emails your subscribers want to receive.
And the first step to crafting those emails is outlining a solid strategy that not only helps your small business reach its goals, but one that also delivers the kind of quality content your ideal audience is looking for.
The first step in determining your email marketing strategy is deciding on a goal.
What do you want to accomplish with your email marketing?
Some common goals for email marketing are:
This list is far from comprehensive. Truthfully, if you can think up something you want to accomplish, there’s a way email can get you there.
Your email marketing strategy can do many of these things at once, but be careful choosing goals when you’re first starting out.
It’s best to start small and then expand as you improve, instead of trying to do too much too fast. Much like running your small business.
After you decide on a goal, you’ll need to create a comprehensive strategy for reaching that goal.
Once you know what you want to accomplish and how you plan to accomplish it, it’s time to start implementing these tactics. But before you can send any campaigns, you’ll need actual subscribers.
That means growing a quality list of contacts who will become your small business’ best customers. That’s why our next lesson will go over how you can build a quality email list.
One of the best ways to ensure you reach a goal is by sharing it with others. Tell us your email marketing goal(s) on Twitter using #SmallBusinessBigResults and tagging @Campaign.Monitor and we’ll share some of our favorites!
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