6 minute read time

How Effective is Email Marketing? 5 Ways to Determine the True ROI of Email

How effective is email marketing? We discuss 5 ways you can determine your email’s ROI.

3 minute read time

Black Friday and Cyber Monday Email Volume and Engagement (the Results Might Surprise You)

To discover which days had the highest email volume and inbox engagement, we analyzed data…

4 minute read time

Why Email Marketing Without Opt-in Will Hurt Your Brand

What exactly is opt-in, and why is it so important to your brand?

4 minute read time

Why Gmail’s Promotions Tab Is Your Friend (and Your Subscribers’ Too)

Let’s look at some of the insight that can help senders get better inbox placement…

5 minute read time

Why You Should Never Buy an Email Database (And What You Need to Do Instead)

We’re sharing why you should never buy an email database and what to do instead.

6 minute read time

What’s Considered Email Spam and How to Avoid It

Here’s what you need to know about email spam.

8 minute read time

7 Successful Email Deliverability Tips for the Holidays

Make sure you’re positioned for success this holiday season by improving your email deliverability with…

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