Glossary

Bulk email

Bulk email is email that is sent to large groups at once. It is typically comprised of advertising or marketing messages that are sent in large quantities all at once, as mass email. Marketers have found that personalization and automation are more effective because they help deliver the right message to the right person at the right time.

Bulk email is email that is sent to large groups at once. It is typically comprised of advertising or marketing messages that are sent in large quantities all at once, as mass email. Marketers have found that personalization and automation are more effective because they help deliver the right message to the right person at the right time.

Example

The furniture company sent their entire list of email subscribers a bulk email with all of their fall sales information.

Related terms
Mass email marketing
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CAN-SPAM
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