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Buyer Persona

A buyer persona is a depiction of a company’s perfect customer based on data gathered from a prospective customer or the existing customer base. This information is often gathered through market research. A customer persona includes detailed information about existing customers such as their shopping and purchasing patterns, age, and product or company needs. Buyer personas help businesses understand buying habits, product research and more, which helps brand speak more effectively to their audience.

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Buyer’s Journey
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