Digital marketing terms

Resources Hub » Glossary » Behavioral Targeting

Behavioral Targeting

Behavioral targeting is a technique used to increase the effectiveness of campaigns by using data collected from a user’s web browsing behavior. Useful browsing behaviors can includes pages a user has visited, search history from internet search providers (i.e., Google, Bing), and which pages a user visited based on those search results. This information helps to ensure displayed messages and campaigns will be of the most relevant to the user.

Previous glossary term
Next glossary term
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free