Digital marketing terms

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Behavioral Targeting

Behavioral targeting is a technique used to increase the effectiveness of campaigns by using data collected from a user’s web browsing behavior. Useful browsing behaviors can includes pages a user has visited, search history from internet search providers (i.e., Google, Bing), and which pages a user visited based on those search results. This information helps to ensure displayed messages and campaigns will be of the most relevant to the user.

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