Glossary

Email marketing terms

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Opt Out

An opt out is a request to be removed from an email deployment list for a specific group of messages, or all lists owned by the sender. To comply with the CAN-SPAM Act, an opt out link needs to be included in every deployed email marketing campaign and opt out requests need to be honored within 10 days of receipt.

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Anti-Spam LawsCAN-SPAMDouble Opt-InEmail SpamList HygieneOpt-in Email ListsUnsubscribe
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