Glossary

Email marketing terms

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Email Spam

Email spam is also called junk mail, and it sometimes includes phishing links from sites that host malware and viruses. It is sometimes sent in large, bulk quantities, while other times it appears as unsolicited commercial emails. A few common spam triggers include:

 

  • Using email addresses like ‘noreply@company.com
  • Using an unfamiliar ‘From’ name
  • Emailing people who haven’t given you permission to email them
  • Not sending from a business-configured domain
  • Using all capital letters
  • Using repetitive punctuation or unnecessary squiggles
Example

When an unexpected email showed up in my inbox from an address I didn’t recognize with a garbled subject line, I suspected it was email spam.

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