Glossary

Email marketing terms

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Double Opt-In

A double opt-in occurs when a user signs up for an email marketing list, and then an email is sent out to the user which includes a link to click and confirm the subscription. Only after the confirmation click is completed will the user officially be added to the email marketing list. By using a double opt-in confirmation method, the chance of spam addresses in the deployment list will be greatly reduced. Additionally, since this is an added step for the user, it shows an increased level of interest in the business or topic.

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