Digital marketing terms

Resources Hub » Glossary » Pay-Per-Click (PPC)

Pay-Per-Click (PPC)

Pay-per-click advertising only charges advertisers when a user interacts or clicks on an ad. While many forms of PPC advertising exist today, the most common form is Google AdWords. It allows for advertisers to bid on specific keywords to appear in a search engine’s sponsored links, which appear above organic search results. Bids are based on how much an advertiser is willing to spend for each click. The price you pay per click is often determined by how many competitors are also bidding on similar terms.

Previous glossary term
Page Title
Next glossary term
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free