Content marketing terms

Home Resources Glossary

Keyword Research

The keyword research process is a best practice to identify search terms for a specific piece of content or website. SEO professionals use tools such as the Google Adwords Keyword Planner to identify alternative keywords as well as discover their associated average monthly searches in order to pick the best and most relevant terms. The ultimate goal of keyword research is to identify keywords for use in content in order to increase search engine rankings.

Previous glossary term
Interactive Content Marketing
Next glossary term
Link Baiting
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free
Contact Sales