Digital marketing terms


A keyword is a specific word or phrase that content or web pages are often optimized around. Selecting the right keywords for a page is an integral part of search engine optimization (SEO). When developing new content for a webpage, the central point should be summed up in a keyword or keyword phrase. When a user enters a keyword in a search engine such as Google, relevant pages with the associated keyword will appear in SERPs (search engine result pages).

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Keyword Density
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