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An acronym for ‘Search Engine Result Page,’ a SERP is a page that populates and displays results based on what a user types into the search bar of a that search engine. A SERP includes links to other pages that have been identified as relevant by the search engine’s crawler bots based on the engine’s indexed sites. Bot crawlers manually crawl the Internet to identify as many different webpages as possible and categorize them based on what they think is most relevant to the user’s search.

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