Glossary

Digital marketing terms

SERP

An acronym for ‘Search Engine Result Page,’ a SERP is a page that populates and displays results based on what a user types into the search bar of a that search engine. A SERP includes links to other pages that have been identified as relevant by the search engine’s crawler bots based on the engine’s indexed sites. Bot crawlers manually crawl the Internet to identify as many different webpages as possible and categorize them based on what they think is most relevant to the user’s search.

Previous glossary term
SEO
Next glossary term
Thought Leadership

Get started with Campaign Monitor by Marigold today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free