Email marketing terms

Resources Hub » Glossary » Viral Email Marketing

Viral Email Marketing

Viral email marketing is an approach that strives to get emails shared quickly and between many people. It is often aimed at creating emails that are quickly forwarded and shared on social channels in a word-of-mouth manner. However, there are no surefire tactics for creating a truly viral email.


An email with a video of a dog cuddling a kitten has a certain aspect of viral email marketing…because everyone knows someone who they can forward that email to who will stop what they’re doing and say, “Awwww!”

Previous glossary term
Next glossary term
Anti-Spam Laws
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free