Resources Hub » Knowledge base » How Do I Automate My Ecommerce Business?

Building a successful ecommerce business requires you to work smarter, not harder.

You can increase customers by using email automation tools with your online business. Forecasters expect online retail to increase in the future. Campaign Monitor can help you grow your ecommerce business with automated email campaigns.

By 2020, 64% of internet users will have bought products or services from an online business.

That percentage of consumers will amount to more than 2 billion online shoppers this year. Ecommerce sales will also reach $6.52 trillion by 2023, according to forecasts.

Retail Ecommerce Sales Worldwide from 2017 to 2023

Source: Campaign Monitor

What is ecommerce email automation?

Campaign Monitor’s email automation tools integrate with platforms like Shopify and WooCommerce. After you’ve built your ecommerce business, you may find yourself asking yourself, “How do I automate my ecommerce business?” You can start by connecting your shop to Campaign Monitor. The service allows you to send out automated campaigns that drive customer engagement.

To get started with Shopify, you’ll need to download and install the integration from the Campaign Monitor app store. It doesn’t require you to have any coding experience. You can then use Campaign Monitor to send out marketing emails using the segment data from your Shopify online store.

With WooCommerce, you can add the Campaign Monitor plugin to your WordPress site. You can then add your lists from WooCommerce to Campaign Monitor and start sending out marketing emails. Campaign Monitor will help you target customers with custom fields or a pre-packaged segmented list.

Once you’ve connected your ecommerce business to Campaign Monitor, you can start using the email automation tools.

Email automation essentials

Email marketing remains one of the best channels available to ecommerce businesses today. Most consumers still prefer receiving promotional emails from companies. To convert more leads into loyal buyers, you’ll need to design personalized journeys for your email campaigns.

The types of email campaigns you can send automatically include:

  • Welcome emails
  • Replenishment emails
  • Abandoned cart emails
  • Reengagement emails

You can also send out campaigns based on different data fields to segment your list of customers. This could include past purchases, visits to your shop, or using other information like birthdays. You can use this information for specific promotions and personalized campaigns.

Campaign Monitor makes it easy to connect your ecommerce business to email campaigns. You design and build the individual emails before setting up the conditions using the Journey Designer. Using your subscriber activity to send out the right email at the right time will increase your conversion rates.

How to measure the success of automating your ecommerce business

Campaign Monitor also generates powerful metrics based on your list segmentation. You can use Campaign Monitor to track every email’s performance. The click-through, open, and conversion rates will help you improve your marketing campaigns over time.

You can also see if an email led to an increase in unsubscribe rates. Keeping track of these numbers will give you insights into what strategies work and which ones you should avoid in the future.

The reporting features in Campaign Monitor allows you to drill into the details of every journey. After you’ve built your first journey, you can generate reports on specific emails or the entire campaign. You can redesign your journeys using these reports for better engagement from customers.

Does it really matter?

Keeping your customers engaged with automated email marketing will improve your conversion rates. For every abandoned cart, you can send out a personalized email requesting the customer’s feedback. You can also ensure your customers stay informed about new products or services.

What now?

Automating your marketing and engagement email campaigns will save you time and effort. It’ll also help you track your customer’s trends and provide them with personalized journeys that increase your revenues.

Now that you understand how you can automate your ecommerce business, you may want to read up on this article on the advantages of email automation. This will help you design rich and engaging emails for your future marketing campaigns.


This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.

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