Email marketing automation involves using specialized software to send emails that are triggered by a customer’s action. By setting parameters, you can determine which email you want to send at specific times to very specific audiences.
This tactic doesn’t just simplify your workload; It fine-tunes your ability to reach customers in a highly personal way.
How to use email marketing automation
Ready to use email marketing automation to skyrocket your marketing results? It’s easy to do, since it fits easily into all aspects of your campaign. Read on to discover some common ways to deploy this time-saving asset in your next campaign:
Customer onboarding/welcome emails
A customer’s first contact with your brand is critical. Using automation to provide an immediate response to their opt-in lets them know you’re responsive and eager to get to know them.
These emails get opened 10 times more often than any others, so it’s your chance to make an impression.
Here’s a great example of a personalized email from Sephora:
Source: Campaign Monitor
You can also use welcome emails to ask for social media connections, deliver savings, or keep up with preferences.
Surveys and feedback
Getting reviews and feedback is critical, and using automated emails triggered by a purchase is a great way to gently nudge customers into providing feedback that will grow your brand and help fine-tune your marketing.
Making it easy for customers to respond by embedding the review in the email, as in the example above, is another great technique to boost engagement.
Celebrate customer birthdays/anniversaries
Letting customers know you care is an essential part of marketing, as is keeping them engaged in what you’re doing. There’s no better way to accomplish both tasks than by sending an email on their special day.
The celebration can also extend beyond your customer to pets, friends, or acquaintances.
Need other ways to keep your customers engaged? Use automated email marketing to keep them in the loop for:
- Newsletters
- Product launches
- Blog post
- Design updates
- Upcoming events
- Seminars
- Webinars
There’s no limit to the number of ways automation can help streamline your marketing efforts, target specific customers, and spread the word about your brand.
Does it really matter?
Yes, giving specific segments of your audience highly personalized email marketing definitely matters.
Automation allows you to schedule emails once and then move on to other critical marketing tasks. Your scheduled emails will continue to run, no matter how many customers sign up to your list afterward.
Ready to change your email marketing strategy? Email automation makes it simple to add new triggers or alter old ones to fit with your new outreach plans with just a few simple tweaks in your email automation dashboard.
What now?
Now that you’ve learned about email marketing automation and how to leverage its versatility for your marketing strategy, you’re ready to press send on your next marketing campaign.
To ensure you’re getting the most from your automated email campaign, make sure you measure key performance indicators (KPIs) and other metrics regularly.
Knowing the metrics of each automated campaign can help you get the highest ROI possible and keep you focused on what’s working—and what’s not—for your target audience.