Email marketing is easily the most effective strategy for any marketer. Besides having one of the highest ROIs of any marketing strategy, email also has the advantages of customer engagement and retention. The latter is important because research proves that it costs 5-25x more to gain a new customer than it does to retain an already engaged customer.
This is possible through an email list.
If you have few (or zero) subscribers, it may seem daunting to grow your list. However, if you know what you’re doing, it won’t take you long to build a tribe of highly engaged subscribers.
What is an email list?
An email list is a collection of email addresses and other details of contacts who have shown interest in your product or service. Because of their interest, your subscribers are more likely to purchase from you when you run a marketing campaign.
Essentially, growing your email list translates into growing your business.
69% of businesses invest in email marketing–that’s because it has phenomenal results.
How to build an email list
Having seen the value and impact of an email list, you’re probably now wondering how you can grow your list.
Let me show you how you can do just that.
Create an attractive opt-in page
The first thing you need to put in place to build your email list effectively is an attractive opt-in page. Your opt-in page (also called a landing page) must succinctly, yet effectively, tell potential subscribers the benefits of joining your list.
Another hack for your effective opt-in page: a call-to-action button. This button should address what your potential subscriber is looking for. For example, if you offer personal finance coaching, your CTA may be, “Start Your Journey to Financial Freedom Here.”
Offer an irresistible incentive
Next, head over to your opt-in page. Your offer (lead magnet) is the most important element in building your email list and it’s part of your opt-in page. This is a free resource you offer subscribers in exchange for their email address.
Even though your incentive is free, it should still offer value. After all, your potential subscribers need a reason to join your mailing list.
When coming up with a lead magnet, you will have to be directed by two words—relevance and value.
Your offer can be anything, from a free trial to an eBook to a solution-filled newsletter. No matter what, your offer is providing educational value.
Your offer must also be relevant, not only to your subscribers but also to the services (or goods) you offer. This will ensure that every other email your subscriber will receive will be relevant.
Use a reliable email service provider
Your email list building is only as effective as the email service provider you use.
Sure, the main purpose of every email service provider (ESP) is sending and receiving emails. However, when it comes to collecting and storing email addresses, designing emails, and relating to your subscribers, you will need an ESP that offers you many tools to make your email marketing campaigns successful.
Your email service provider is the hub of all your email marketing. Therefore, you have to invest time and money in getting the right one.
Respect your subscribers
Building an email list is ultimately about your subscribers. Therefore, you shouldn’t abuse your list by spamming them with promotional offers
You have to respect their inboxes by ensuring that your emails are more about adding value than making a sale.
Failure to do so might lead to your precious subscriber opting out from your list.
Does it really matter?
If you want to grow your business in the digital age, you’ll need an email marketing strategy. This is a fast, effective way to generate revenue and build relationships. So, get started on your email list of highly engaged subscribers.
Email marketing is only effective if you have an engaged list. And now that you know the basics of building an email list, check out this list of tools to help you maximize the effectiveness of your list building campaign.