You’ve probably heard the money’s in the list—your email list, that is.
That’s why, if you’re serious about growing your bottom line, you’ll need to work on growing your email subscriber base.
Why is an email subscriber important?
No matter how many social media followers or website visitors you may have, they’re not really connected to you. Once they log off, there’s no way of communicating with them. And unfortunately, they may forget about your services without constant interaction.
Your email subscriber, on the other hand, is different. Since they give you permission to email them, you can reach out to them any time.
Since it serves as a direct channel of communication, email is more effective than social media and other marketing channels when it comes to growing your business.
Since email is a business’ biggest asset, growing your list can grow your business.
So, how do you grow your subscriber base?
Source: Really Good Emails
How to get more email subscribers
Growing your email subscriber base may seem overwhelming if you’ve never done it before. So here are a few pointers to help you attract and retain more subscribers.
Create a hard-to-resist lead magnet
As the name suggests, a lead magnet is meant to attract subscribers to opt into your email list. In order to create an irresistible lead magnet, you’ll need to know your target audience very well. In order to do this, create a buyer persona as close to your ideal subscriber as possible.
This will enable you to know what your ideal subscriber really needs from you.
Your lead magnet could be anything from an eBook, a discount, or a free trial of your service. Whatever you choose, the content should be appealing enough to drive subscriptions.
Leverage social media
Although email marketing trumps social media marketing when it comes to ROI, social media still offers opportunity. Social media platforms are a great place to gain new subscribers.
Social media can generate subscriptions in two ways:
- You can invite your current followers (with an incentive, of course) to sign up for your newsletter or service.
- You can boost your reach on social media with paid promotions.
Take advantage of these opportunities by crafting a landing page specifically for social media. This will help you provide a seamless transition from your social media page to your landing page.
Make it easy to sign up
Make your sign up form as simple as possible. This means using the right number of form fields, clear and concise copy, and simple design.
On a related note, make sure your opt-in form is clearly visible on your website.
Ask your current subscribers to spread the good news
It’s not just the money in the list. Your email subscribers are also your best brand ambassadors. It’s not too much to ask them to share your newsletter with their family and friends.
As long as you provide them with value-packed emails, they’ll definitely be glad to spread your message.
Does it really matter?
If you’re wondering whether putting in the extra effort and resources to grow your email subscriber base matters, it does.
Well, that’s if growing your business matters to you.
Not only will it help you increase your profits, but it’s one of the few, effective ways of building relationships with your customers.
There’s no better time to start growing your email list than now.
But before you launch your subscriber base growth campaign, you’ll need to make sure you’ve got a great email service to support you.