Email marketing isn’t just about getting your message out to subscribers; it’s also about directing them to take action. Typically, an action is completed by following a hyperlink, playing a video, or by clicking on a CTA button.
Adding a button to your email isn’t difficult, especially if you’re using Campaign Monitor’s drag-and-drop editor. But, before we dive into that, let’s cover a few basics first.
What are email buttons?
First of all, what do we mean when we say email buttons? Email buttons are blocks that contain links and have special functions. These functions can be anything, but are typically used to link to another page.
You would use email buttons to send customers to your website, or a specific page on your website. The button is usually embedded in a CTA, strategically placed at the bottom of the newsletter.
How to create email buttons
You can also make email buttons for different functions besides the CTAs, including custom buttons.
While you can add buttons in your emails through coding, the process is labor-intensive. That also makes it rather expensive. For the most part, you’ll want to avoid springing for the extra expense for technical professionals to write code for that.
With Campaign Monitor’s drag-and-drop functionality, you can create email buttons with ease. The drag-and-drop system makes it a breeze. It’s also a much cheaper solution than paying for the buttons to be coded manually.
The process is highly simplified on Campaign Monitor’s email builder. After dragging and dropping buttons into the content column, you can customize them.
For example, if you want to change the color of an email button, hit the cog-shaped icon on the left side of the build menu. Then, simply change the button color and button text settings.
How to measure the benefits of featuring email buttons
Measuring the effects of including buttons in your emails is incredibly easy to visualize. Once you’ve been using buttons in your promotional emails, you’ll likely see a noticeable difference across several standard metrics.
You can also use additional tools like A/B testing. One of the best things about A/B testing is that it can help you spot problems before you launch the emails.
For example, if an email button isn’t working, it’ll be caught in A/B testing and you can fix it before it reaches all of your customers.
Does it really matter?
To maximize the efficiency of your email marketing campaigns, you should use buttons in your promotional emails.
A 127% increase in click-through rates resulted, in part, from the addition of buttons in emails.
The figure listed above speaks volumes, and, with numbers like that, your brand can’t afford not to be including buttons in your marketing emails. The increases in your click-through rate and the total number of conversions will have a significant impact on your brand’s success.
To get the most out of your email marketing campaigns, you should be using an ESP like Campaign Monitor. Also, be sure to take advantage of the bulletproof buttons. The button creation tool makes it easy to design buttons containing VML and CSS elements.
What now?
Now that you’ve seen what you can do when you start adding functional buttons to your promotional emails, it’s time to put it into action. After you’ve added buttons to your email newsletters, you’ll likely start seeing a major difference in conversion rates. Campaign Monitor has premier email creation tools and can make a significant difference in conversion rates for your brand.
While finding out how to add buttons to your emails will certainly help your brand, there’s still much for you to learn. You can turn to Campaign Monitor to learn how to master email marketing and increase your ROI.