Knowing how to end your digital marketing emails effectively is critical to creating a lasting impression on your recipients. Not only does it offer you opportunities to convey your professionalism, but it also gives you the chance to nurture the nature of your ongoing relationship with them.
So, how do you end an email?** This guide will help you craft irresistible conclusions that will leave your customers wanting to know more.
What are the elements of an email closing?
There are usually three elements that end an email. They are:
- Closing phrase – this is used to summarize the contents of your email. It’s a good idea to include a call to action to encourage them to act more.
- Sign-off – this is the word or phrase that you use to lead into your signature
- Signature – this includes your name, job title, company name, and contact information
Here’s an example of what your email ending might look like.
“In closing, thank you for reading about our new product launch. If you want to stay informed about this and future new product releases, sign up for our mailing list today.
Best regards,
Your name
Your position
Your company
Your contact details.”
Let’s examine each element in more detail.
How to choose a suitable closing phrase
The closing phrase is vital as it sets the tone for your sign-off and future interactions with the recipient. Keep the wording clear and concise, and link it back to the email content. Here are some techniques to help:
- Be grateful – express your gratitude to the recipient for taking the time to read your email. Phrases like “Thank you for reading…” build respect and make the recipient feel appreciated.
- Encourage action – include a call to action encouraging the recipient to act. This could be to provide feedback, sign up for a mailing list, or visit your website.
- Summarize – take the opportunity to briefly restate the content of the email as a reminder of its importance to you.
Selecting the appropriate sign-off
Getting the sign-off right is critical as it reflects your relationship with the recipient and links to the tone of the email.
Formal sign-offs
Formal sign-offs are used on professional emails where you communicate with clients, suppliers, or people you don’t know.
They’re usually:
- Best regards
- Yours sincerely
- Yours faithfully
Semi-formal sign-offs
Semi-formal sign-offs are more casual in tone and work well in business environments where a more friendly approach is appropriate:
- Kind regards,
- Thank you
- Warm regards
Casual sign-offs
Use casual sign-offs when you have a close and warm relationship with the recipients, where a relaxed tone would be welcomed:
- Cheers
- Speak soon
- Take care
The signature
Your signature is your digital calling card and should give the recipient everything they need to contact you directly.
In addition to adding professionalism, it allows you to end your email with a professional touch.
How to end an email: Top tips
Here are some top tips to take your email ending to the next level.
Personalize the ending
Personalizing your email ending can help build your relationship with the recipient. Think about their preferences and whether they’d welcome casual language. If you’ve developed a relationship with them, they might appreciate a more relaxed tone than something formal.
Be consistent
Maintain consistency in your tone and ensure it matches your email content's context. An overly relaxed tone will grate if your email addresses a serious topic. However, a casual conclusion is more appropriate if your email tone is more relaxed.
Call to action
Your call-to-action is essential to your digital marketing armory to persuade the recipient to take the next action and maintain their connection with your brand. Make it as persuasive as possible, motivating your recipient to act immediately.
In closing
Now that we’ve answered the question, ‘How do you end an email?’ We’ve discussed how understanding this marketing technique is one of the cornerstones of effective email marketing best practices. By summarizing your email content, striking the appropriate tone, and including a call to action, you encourage the recipients to add you to their lives and go on a journey to help meet their needs.
Every email you send is an opportunity to create, build, and strengthen relationships. End yours on a high note and see how it helps your business grow.