Email marketing is a process of trial and error requiring a lot of patience and resilience. It isn’t an exact science, but the email marketers tasked with these campaigns often pull off amazing feats.
Their ability to connect with audiences, drive business growth, and solidify conversions is transformative for businesses across industries.
50% of marketers plan to spend more on their email marketing budget overall.
Email marketing is a powerful tactic for boosting business growth and increasing revenue. But this ROI begs a very interesting question: How much does an email marketer make?
What do email marketers do?
Before such a question can be unpacked, we must first understand what it is that email marketers do.
Email marketers conduct extensive market research. They delve into their products and services, their brand identity, their competition, as well as their market landscape. This research is done to better understand who a potential audience is and what they want from a brand.
With this research, the best digital marketers develop a strategy of newsletters, email blasts, nurture campaigns, and more to create a conversation via email.
These campaigns are often geared towards raising brand awareness, driving brand visibility, and encouraging action on the part of the recipient.
Source: Really Good Emails
From here, there are a number of other professionals that join the team, such as copywriters, designers, and more that all help to create an email that drives action.
But email marketing is about more than just creating a template and putting it through automation software to be sent out to hundreds of recipients. It’s about starting conversations, connecting with individuals, and building online relationships that lead to interactions and sales.
Anyone who has ever received an unwanted email can attest to the difficulty of trying to start a conversation with a stranger successfully. That’s what makes these email marketers so good at what they do.
How much do email marketers make?
According to Glassdoor, the average email marketing specialist can make about $50,000 a year.
This number varies by experience and by location, starting as low as $40,000, and going as high as $100,000, and even more in some locales.
These numbers are on par with those of their digital marketing counterparts. But these figures also illuminate a very real need for email marketing specialists and the talent they bring to the table.
These experts bring a level of creativity and passion that transform an otherwise dull email campaign and turn it into one that drives results.
The value of a cohesive and skilled email marketing team
Email marketing is essential for brands—big and small—looking to widen their audience and drive more high-quality leads to their website. But it takes time, patience, and a hunger for this competitive and ever-changing landscape in order to bring about those results.
A marketing team is nothing without a team of expert email marketing specialists. With them, digital marketing campaigns can transcend the expected into something extraordinary.
From these figures alone, brands, marketers, and individuals can see that these disciplines are highly desired and essential for a fully-functioning, cohesive marketing team.
If you want to learn about shifts in the market that are changing the way email marketers look at their job, check out this blog post.