Email marketing is one of the most effective ways to grow your business.
However, sending an occasional email isn’t going to cut it. In order to get the best results for your time, effort, and money, you need to be strategic with your emails.
Promotional email examples
A big piece of the puzzle is the promotional email. Read on to learn about why this type of email newsletter is so vital to your marketing plan and to see some promotional email examples that will show you how to successfully promote your business, product, and/or service throughout the year.
What are promotional emails?
There are various types of emails that you’ll want to send to your email list:
- The welcome email
- Regular, informative emails (typically sent weekly or monthly)
- Renewal emails (great if you offer a subscription service)
- Promotional emails.
The promotional email is something that’s sent out when you are about to launch a new product or if you’re going to have a sale.
The goal is to motivate your customer to click the link(s) inside your email to get more information or to actually make a purchase.
Here are just a few successful promotional email examples for inspiration.
Sephora: Reminder to buy + save money with your purchase
Sometimes, a shopping cart serves as a sort of wish list, a way to group together items they want or need to buy at some point down the road.
The problem with this is that they can forget about the items, which means lost revenue for you.
To remedy this issue, Sephora sends its customers a reminder-to-buy email that includes a money-saving offer.
Revolve: Seasonal promotion
Another way to implement promotional emails is to send them out on a seasonal basis. Send sales emails when people are more likely to buy, including holidays and summertime.
Oakley: Seasonal promotion + opportunities to save money
Oakley takes the seasonal promotion newsletter to the next level. Not only do they show their customers that there’s new inventory to check out, but they also attract them with a money-saving offer (2-day free shipping).
Neiman Marcus: New inventory launch
Another time to send a promotional email is when you want to let your customers know that you’re about to release a new product or service offer. In a lot of cases, companies will give those on their email list an opportunity to take advantage of a special early-bird offer.
How to measure a good promotional email
When measuring whether you’ve had a good promotional campaign or not, there are two steps you’ll want to take.
First, look at your email metrics. What were your click, unsubscribe, and conversion rates? These rates will help you make changes, so you have an even better promotion next time.
For instance, your open rate may be low because of your subject line.
Approximately 47% of emails are opened solely based on the content of the email subject line, according to Invesp.
Now that you know this, you can find ways to make your subject lines more powerful, thereby improving your open rate, as well as the success rate of your next promotion.
Second, look at the sales numbers. How do your sales figures from this period differ from the same period the previous year or during a similar promotion? Did your promotion only increase the total number of orders, or did it also increase individual order sizes?
Does it really matter?
Do promotions really work? Yes. Everyone loves a good deal. If your customers feel like they’re privy to a special deal, they’re more likely to take advantage of it.
Regular promotions will keep customers interested in what you have to offer. They’ll also improve your bottom line, especially when you’re smart about implementing a promotional email.
Once you decide to implement these types of email campaigns, the next step is to make sure you schedule them. A lack of proper planning can result in missed opportunities. Therefore, it’s imperative to implement an email marketing schedule.
Having a plan will help you and your team get the best possible ROI from every promotional email campaign.