Any business’s marketing strategy can succeed or fail on the strength of its slogan. Generating slogan ideas is critical in creating the perfect tagline to help your business stick in your audience’s mind and be the go-to solution whenever they see a particular product or service.
With that in mind, let’s explore what it takes to generate the perfect slogan ideas that capture your audience’s attention and help your business boost engagement, leads, and sales.
The importance of slogans
A slogan is more than a catchy phrase. When you get it right, it’s a powerful marketing tool in a few words that captures:
Your brand voice – a well-crafted slogan lodges itself in the mind of your audience, making it easy for them to remember your brand.
Your brand’s values – it communicates what your business stands for, its values, and what makes it unique in an often-crowded marketplace.
An emotional connection – a good slogan also creates an emotional connection with your audience, developing trust, reassurance, and loyalty.
Generating slogan ideas
When generating slogan ideas, it’s unlikely your first effort captures all of the above. Creating the perfect slogan takes time, effort, collaboration, and brainstorming. Here are some excellent strategies to help:
Identify your core values
Think about what makes your brand different from competitors. What do you represent and stand for? Do you focus on sustainability? Or innovation? Anything that defines your USP is a great foundation to begin brainstorming.
Know your audience
Understand your buyer persona and what resonates with them. Ensuring your slogan speaks to them in their voice helps engage the right people to your brand.
Keep it short and sweet
Brevity is critical for helping your slogan stick in the mind. Keep this in mind when brainstorming slogan ideas. Between 5 and 7 words is ideal to help your audience remember you.
Use wordplay
English is the ideal language for using wordplay. With homophones and words with double meaning, employing puns, rhymes, and other linguistic tools in your slogan ideas can help it stick in the mind.
How to generate slogan ideas
Combining online tools and human creativity is ideal for generating good-quality slogan ideas.
Slogan generators
Slogan generators are widely available online on websites like Shopify. These allow you to input keywords related to your business, and the tool uses AI to generate potential options. This can be a good starting point if you’re stuck for inspiration in the first instance.
Brainstorming
Brainstorming sessions with other team members are another excellent way to generate great ideas. Often, riffing ideas with others unlocks inspiration and thoughts to develop that crucial hidden gem encapsulating your brand and its values in a catchy, pithy phrase.
Feedback
Once you’ve come up with some good slogan ideas, test them on your audience to find out which resonates best. Ask them the following questions to inform your final decision:
Which slogan do you like best?
Which slogan best fits our brand?
Which slogan piques your curiosity?
Use the results from your feedback to inform your final decision before launching that killer slogan.
Top tips when generating slogan ideas
Here are some things to keep in mind when you’re generating your slogan ideas to maximize its effectiveness.
Be authentic
Your slogan should reflect the real essence of your business. It should speak for you directly to your target audience, capturing your values and USP. Steer clear of cliches that could dilute your message, and if you’re not 100% happy with the slogan, it’s probably not right.
Elicit emotion
Use words that evoke feelings or create a sense of FOMO in your audience. Not only does this build urgency to act, but it also engages your audience by creating a sense of shared values.
Customers know best
Remember to test your slogan ideas on your target audience. Your customers know what they want from your brand better than you do, so use their opinions to inform your marketing strategies.
Elevate your marketing with quality slogan ideas
Creating the best slogan ideas to market your business is a collaborative process involving those who know your business best: your team and customers. Keep your ideas short and sweet, ensure they’re relevant to your brand, and evoke emotion. You’ll be on your way to marketing success.