Businesses looking to maximize customer relationships to boost conversions and grow sales typically use CRM channels. Understanding the different types of CRM funnels for marketing and how they work can help your business make the most of your customer relationships.
Here’s an explainer on the most common types of CRM channels for marketing.
The AIDA funnel
AIDA is an acronym for Awareness, Interest, Desire, and Action. It is one of the most influential and traditional types of CRM funnels for marketing thanks to its straightforward model that guides customers through the buyer’s journey from awareness to purchase.
Awareness
In this initial stage, your customers are introduced to your brand through content marketing, social media, and SEO strategies.
Interest
Once they’re aware of your business, potential customers begin showing interest. Blogs, videos, and webinars are excellent ways of educating, engaging, and informing them about your expertise and possible solutions.
Desire
The third stage in the AIDA funnel is turning that interest into a desire for your offerings. Use customer reviews, testimonials, and product demos to persuade them that they need your products and services.
Action
The final step is the push to convert. Using FOMO with time-limited offers is an excellent tool for persuading them to purchase, along with personalized content and irresistible calls to action (CTA).
Lead nurturing
The lead nurturing funnel helps your business gradually build relationships with new customers, even if they’re not looking to make an immediate purchase.
Lead capture
Tools like e-books, whitepapers, and free trials are excellent ways of capturing prospects’ contact information while raising awareness of your goods and services.
Segmentation
Dividing your lead pipeline into groups based on demographics, behaviors, preferences and interests helps you tailor your content to engage each group.
Personalized content
Depending on each group’s specific needs, deliver persuasive and engaging content that addresses their needs and pain points in a language that resonates with them.
Conversion
As prospects become more engaged with your content, use compelling product demos and enticing CTAs to guide them toward purchasing.
Upselling and cross-selling
Upselling and cross-selling funnels aim to increase your business's average customer lifetime value (CLV) by encouraging them to buy more from you or upgrade their existing purchases.
Identify opportunities
Use your CRM data to identify customers who may benefit from upgrades or additional products or services to complement existing purchases.
Educate
Begin to educate your audience about the benefits they could receive from upgrading or purchasing additional items.
Present offers
Take the opportunity to present opportunities for upselling at an opportune moment. These are typically during the checkout process or following a positive interaction.
Follow-up
If the customer chooses to wait to purchase, follow up with targeted content to continue to extol the benefits of upgrading.
Retention funnel
Nurturing your existing customers is equally essential to onboarding newcomers. The retention funnel encourages repeat business, fostering customer loyalty to your brand.
Post-purchase check-in
Reach out to customers who have made recent purchases to gain feedback on their experience and to ensure they know how to use your product effectively.
Engage
Connect with them regularly with valuable tips, information about product or service upgrades, and exclusive special offers designed to get them to make repeat purchases.
Reward
Foster loyalty by introducing a loyalty program that rewards repeat customers, prioritizing long-term returnees with perks and exclusive offers.
Omnichannel funnel
Customers engage with content across a variety of devices and mediums. Omnichannel funnels are one of the most compelling new types of CRM funnels for marketing that ensures a consistent approach across all platforms and devices.
Integrate data
Collect customer data from as many channels and platforms as possible. Include your website, mobile app, social media, in-store and online captures into your CRM tool.
Channel preferences
Track which channels each customer prefers and target your communications to reach them via these platforms and devices for maximum impact.
Consistent messaging
Be consistent with your messaging across all platforms. Customers will engage across multiple channels, so keep your brand message constant.
The final word
Implementing suitable types of CRM funnels for marketing can help your business maximize its customer relationships and grow loyalty and revenue. Use the proper CRM funnel for different customer types and enjoy the fruits of offering personalized, engaging experiences to your customers.