Everyone wants to run successful email marketing campaigns. But how do you determine what’s successful and what isn’t? You want your email marketing efforts to generate revenue in some fashion.
What are the best tips for email marketing success?
Read on to discover some of the best tips for email marketing success and how to monitor the success of your campaigns.
What is email marketing success?
Before attempting to improve your email marketing for success, you’ll need to identify specific goals. Consider the following questions when determining what you want your brand to accomplish through email marketing:
- Do you want to increase brand awareness? Familiarity is an important factor for building consumer trust.
- Do you want to generate revenue directly through your campaigns?
- Do you want to collect information about customers and leads?
- Do you want to generate traffic to your website and landing pages?
How do you measure email marketing success?
After you determine your goals, you’ll need to figure out which metrics you’ll track to measure success.
If your goal is bottom-line conversions or traffic to your website, you can easily check your click-through and transaction rates through your email service provider to see how many and which subscribers are turning into customers. After that, you can focus on maintaining relationships with these subscribers.
If your goal is something intangible like brand awareness, you can track your success in other ways, such as:
- Website traffic
- Open rates
- Click-through rates
- Followers on social media accounts
- Phone calls or emails
Huge profits probably won’t happen overnight, so focus on improving your current metrics.
Consider the following tips for email marketing success when launching your campaigns:
Personalize your campaigns as much as possible
67% people expect brands to offer personalized content, and it generates more revenue. Use subscribers’ real names and information you know about them.
67% of people expect brands to provide them with personalized content.
Segment your audience into different groups
It’s easier to solve the problems of 10 similar people than 100 different people. Break up your subscriber list into groups based on different demographics or behaviors so you can provide them with unique content.
Optimize your campaigns for mobile devices
Over half of all emails are opened on smartphones, and more than 70% of people will delete an email within 3 seconds if it’s not optimized. You can avoid this by designing responsive campaigns.
Automation takes a lot of the stress out of sending email campaigns, and you can send campaigns based on triggered events like welcome emails or viewing product pages.
Here’s an example of an automated campaign for Sephora from Campaign Monitor.
Source: Campaign Monitor
Send consistently and frequently.
When subscribers sign up, ask them how often they’d like to receive emails from you. Send consistently so that subscribers remember that they gave you permission to contact them.
Keep a close eye on your numbers.
You’ll never know if your strategies are working if you don’t track your numbers and analyze changes over time. Keep an eye on important metrics like opens, clicks, bounces, and conversions.
Does it really matter?
How you apply these tips is truly what matters in terms of email marketing success.
The most important thing you can do is learn about your subscribers and audience.
Once you have a solid idea of your subscribers and what they like, you can create content that suits their interests, needs, and personalities.
Now that you’ve learned some of the best tips for email marketing success, you need to apply them to your strategy. Start by segmenting your campaigns based on different demographics and creating personalized content for each group. Once you get comfortable with that, you can jump into automated or trigger-based campaigns.
Are you ready to learn more about segmenting your subscriber list to send them personalized campaigns? We have just the guide for you.