Resources Hub » Knowledge base » What is an Email Marketing Specialist and What Do They Do?

Digital marketing teams comprise a wide variety of expert professionals. These professionals include content marketers, designers, copywriters, social media specialists, and more.

Email marketing specialists fall under this umbrella of a digital marketer, and they are a major part of the team.

A digital marketing strategy is nothing without an email marketing specialist. These individuals understand the technical landscape of email, driving traffic, securing conversions, and building relationships with consumers new and old.

But what exactly is an email marketing specialist and what do they do?

What is an email marketing specialist?

An email marketing specialist is a digital marketer that focuses on building email lists, creating emails, and nurturing leads through written communications.

These professionals work with email automation software, sending out email blasts, newsletters, and more, all with the goal of increasing brand awareness and establishing a brand’s place in the competitive market.

These professionals work with email automation software, sending out email blasts, newsletters, and more, all with the goal of increasing brand awareness and establishing a brand’s place in the competitive market.

Source: Really Good Emails

What do email marketing specialists do?

The duties of an email marketing specialist vary. There’s an established list of tasks all email marketers can expect, from using automation tools to writing emails and even interacting one-on-one with audiences.

Following is a more extensive list of the roles and responsibilities of expert email marketing specialists. Email marketing professionals are tasked with:

  • Creating and monitoring a wide variety of email marketing campaigns
  • Ensuring design and layouts of emails are optimized, user and mobile-friendly
  • Proofreading key messaging in and out of email templates
  • Sending graphics requests to designers
  • Compiling email lists
  • Purging email lists
  • Securing email databases for future campaigns
  • Following up on emails
  • Placing product orders
  • Creating digital ads
  • Tracking and analyzing campaign results
  • Aiding additional digital marketing efforts.

This is just a brief list of tasks email marketing specialists can expect to participate in throughout their tenure.

What is the value of email marketing specialists?

Email marketing is an ROI-boosting marketing initiative. Therefore, email marketing specialists are valuable in their ability to drive these results in the most direct avenue possible.

Email marketing specialists build campaigns that drive brand campaigns and boost traffic. With this, they can solidify their place in the competitive market and ensure their brand sees results in the short term and the long term.

By the end of 2019, there will be almost 250 billion emails sent each day.

This shows the prevalence of email in the modern age of communication. It’s a booming industry that brands need to leverage in order to secure the leads that will drive business growth.

These email professionals cultivate a culture of mutual understanding and positivity. Through a number of initiatives that include newsletters, lead nurturing, and more, these marketers build relationships that are beneficial for all parties.

With the focus on building relationships, companies can ensure that they keep lifelong customers with something as simple and effective as an email. An email marketing specialist should be able to create impactful engagement at each stage of sales, from lead generation to conversion.

What now?

Email marketing is a major part of any digital marketing strategy. That’s why more brands should invest in dedicated email marketing teams and specialists.

These pros know the ins and outs of email and can drive exponential ROI through the platform with ease.

Develop an email marketing campaign that promotes business growth with our helpful guide.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.

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