Email marketing for Kickstarter campaigns

Looking to fast-track new backers into supporting your Kickstarter project? In this guest post, serial creative Andrew Spear tells us how he’s used email marketing to boost funding for his My Little Geek books and iPad app. Take a look at our other examples, too!

Read this post Posted by Ros Hodgekiss

A first look at iOS 7 Mail, for email designers

Does iOS 7 Mail mean big changes for email marketers? In this post, take a sneak-peek at Apple’s refreshed mobile client and find out what designers can expect as it rolls out on iPhones in the months ahead.

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8 lessons learnt from selling email marketing to clients

Making the big decisions in regards to email marketing client work is always a bit daunting. What kind of markup should you make? What goes into a good pitch? With these questions in mind and more, one of our customers has stepped up to share his experiences after successfully sending campaigns for over 4 years. Whether you’re already running a busy shop or just getting started, there’s a lot of sage advice here to get you thinking about how to sell email.

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Tip: Avoid using mailto links in HTML email

After discovering that mailto links trigger a rather unsettling “blocked content” message in Outlook.com, our recommendation to email designers is to stop using them altogether - read on for details.

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How to add a countdown timer to your email campaign

In this quick how-to, we look at adding a little urgency to your email campaigns with a countdown timer. Take a look at a few examples and try building one for yourself - it could be a great idea for your next event email!

Read this post Posted by Ros Hodgekiss - 8 Comments
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