The content below has been updated to reflect the current process.
I recently helped a customer with a problem that we’ve heard a few times before, so I figured I might post the answer here as well. Here’s the question:
“Many of my e-mail addresses have come from a store website (that I will continue to use) that has a simple single opt-in e-mail signup process. As I convert to Campaign Monitor, I want to move to a complete double opt-in process.
I would also like to put my current list through a second round of opt-in. Is there a way with Campaign Monitor that I can import a list and then send an e-mail that gives the recipient a link to confirm their subscription to the list as well as unsubscribe if they no longer want to get messages from our store?”
Because this technique is often used for older lists that haven’t been engaged with in a while, you should first make sure you have proper permission to contact the recipients. As we state in our anti-spam policy, you can not use Campaign Monitor to email any subscriber you haven’t contacted in the last year.
Once you’ve verified that you have permission to contact the subscriber, choose the “Reconfirm a list” option within Campaign Monitor to create a one-click confirmation email. This will make it easy for your subscribers to stay engaged.
There you have it! Give subscribers a few weeks to confirm their subscription. Moving forward, you should only send email to the new, confirmed list.