An email newsletter is probably the most versatile way to stay in touch with your readers. Between sharing news, making announcements, and reaching out for help, newsletters can be molded into just about anything.
Since newsletters truly can take on a variety of different shapes and provide readers with such a variety of different content, we’ve decided to compile a list of 35 amazing newsletter examples to help guide you in the creation process.
35 of the best email newsletter examples we’ve ever seen
With that, let’s first take a look at some award-winning email newsletters.
1. CNN’s 5 Things
As far as newsletters go, marketers simply can’t go wrong with curated news on top trending topics. In CNN’s 5 Things newsletter, they take the top 5 morning news stories that they believe “you must know” and send them directly to your inbox.
2. Lily Lines
Lily Lines is a twice-weekly newsletter about women—if it’s noteworthy, unconventional, or just heartwarming, this newsletter will provide you with it all Mondays and Thursdays. This is a great example of a newsletter curated for a specific demographic in mind.
3. The Daily 202 by The Washington Post
The Daily 202 provides readers with “must-read” news, and the Washington Post does a great job of curating top scoops for readers on the go.
4. BuzzFeed’s Email Newsletters
Buzzfeed is an excellent example of a newsletter for everyone, so it’s really no wonder why they’re a multi-webby winner. They allow readers to customize what types of content they’d like to receive, and, once they’ve done that, they’ll be sent the best BuzzFeed has to offer.
5. Refinery29
Refinery29 is another example of something for everyone, as they provide different topic categories for people who want to see the best in health, living, entertainment, and more.
Curated news is always a great option for those wanting a generic newsletter that can fit the needs of a larger audience. However, there are many other types of newsletters that marketing teams should consider, especially if they’re in more unique niches.
6. The Moz Top 10
SEO giant, Moz, sends out a semimonthly email newsletter that shares 10 of the most valuable articles about SEO and online marketing that digital marketers are sure to find of value. Even better, they don’t stick strictly to their own content, choosing to curate the best they can for their readers.
Source: Moz
7. Firefox
Firefox does a nice job of informing their readers on how to stay safe while online. They even provide readers with the option to head to their website to “learn more.” This not only benefits the reader, but Firefox as well, which will see an increase in traffic.
Source: Really Good Emails
8. 1973 Ltd
The following example by 1973 Ltd provides a variety of tips and advice based on hot topics from December through the month of January. Not only are they informing readers of changes that’ve been made, but they’re keeping them informed on what’s to come.
Source: Really Good Emails
9. FandangoNOW
FandangoNOW does an excellent job of listing top movie titles to its users. The design is simple to digest and gets to the point so readers can take in the titles, consider them, and move on with their day.
Source: FandangoNOW
10. Rise and Shine
reBloom provided readers with a bit of information on two topics that could help them get better sleep in their newsletter Rise and Shine. However, instead of giving readers all the information, they gave them a little bit of information, then led them to call-to-action buttons to learn more on each topic.
Source: Milled
Tips are great for a newsletter, but, when it comes to supplying readers with a solution, many subscribers turn to a brand newsletter for information on new projects or updates to existing products.
11. CIB Communications
This example of a “what’s new” newsletter was awarded the title of “weird” yet revolutionary by Awwwards. CIB Communications’ communication sticks out not only because of its dark design, but how it works with the overall tone of the message. It also works as a way to inform readers what’s been going on behind the scenes.
Source: CIB Communications
12. Unsplash
One of the newsletters that Unsplash sends out is a selection of curated images that the brand thinks will best suit their readers.
Source: Unsplash
13. Community.is
Community.is is a unique newsletter that tries to cater to their reader’s needs by displaying content in three different tiers—short, mid, and long. This allows readers to pick the material that they want to read and by making it varying lengths means Community.is can either take their time to read it or consume a quick snippet.
Source: Community.is
14. Wirecutter
This newsletter is an excellent example of how to introduce a new product/service while still providing valuable information. Wirecutter took the time to introduce their new “lists” while still giving readers a taste of how these “lists” would provide value.
Source: Really Good Emails
15. Racked
Some newsletters take it to a whole different level by truly combining digestible content into a shopping experience. While shopping is always great, newsletters can take product information to the next level by offering users a deeper look into what the brand has to offer. This can be done in several different ways like bringing guides straight to the reader via a newsletter instead of just a quick sentence with an included link.
Source: Email Tuna
16. Stylist Live
This newsletter not only gives readers a taste of Style Live’s beauty and fashion information, but they also dive in to provide readers with various guides on what to eat for mind/body balance and calming practices.
Source: Really Good Emails
17. Trunk Club
Much like the previous example, the Trunk Club combines shopping with a nifty shopping guide. Trunk Club goes ahead and provides readers with a summer guide to office wear, perfect for those who have to stick to certain dress codes while in the workplace.
Source: Pinterest
18. Fizzle
This is another unique take on a newsletter because Fizzle tries to keep the reader in their inbox instead of directing them all over the place. In other words, Fizzle brings their content directly to subscribers so that they don’t have to click on links unless they truly want to dive deeper into the topic.
Source: Fizzle
19. Scribendi
Scribendi does things a little differently by offering readers a short glimpse into what information they have—information that leaves them wanting more and likely to click on that CTA.
Source: Milled
20. Tock
Tock was a one-stop shop when it came to learning where to celebrate the New Year. Their guide provided readers with important information upfront while allowing them to click-through for more details.
Source: Really Good Emails
21. Brain Pickings
This newsletter is delivered every Sunday morning and delves into topics that appeal to a wide audience, including art, science, design, philosophy, psychology, and creativity.
Source: Brain Pickings
22. The Daily Dose
The idea behind The Daily Dose is to provide readers with fresh stories and bold ideas daily. Topics range quite a bit and depend on what’s hot for the day.
Source: Really Good Emails
23. Apple’s News Spotlight
This newsletter, much like other “news spotlight” emails takes five “must read” stories and provides them to Apple’s subscribers. What we like about this one, however, is that they aren’t afraid to curate and share news stories from other top outlets, and they do so in a very minimalistic fashion.
Source: Really Good Emails
24. The Girlfriend
The Girlfriend is a weekly newsletter by AARP for women ages 40+ and provides a variety of information such as hot trends, health goals, and how to deal with your kids and bosses. A little bit of everything for Gen X women.
Source: Really Good Emails
25. GameSpot
This newsletter gives gamers a little bit of everything, from deals to trending news in the gaming/fandom industry and more.
Source: Email Tuna
Another format that newsletters can take on is the “save the date,” or another form of important announcement.
26. Uber
Uber decided to have a little fun and partner up with Magnum Ice cream to offer free ice cream delivery to participating areas with the help of their Uber drivers.
Source: Pinterest
27. Think!
This example by Think! sticks out because of the overall design concept. The bight use of colors is enough to attract the reader’s attention, but then the use of imagery (the paper and pencil) give readers a true feel of “education,” which is the purpose of this newsletter. It’s also worth noting that it, too, won mention as a revolutionary newsletter by Awwwards.
Source: Square Holes
28. General Assembly
What we really liked about General Assembly’s newsletter is that it provides valuable dates and allows users to RSVP to upcoming workshops, and they do it in a very minimalistic fashion.
Source: General Assembly Boston
29. Shillington
Shillington’s newsletter does a great job of announcing the Graduate Exhibition while providing important details and student’s thoughts of the event.
Source: Really Good Emails
Newsletters are often utilized to reach out to subscribers who want to help the public and even the world. Many nonprofits use newsletters to ask for help while keeping those who actively participate informed on what’s going on within the organizations.
30. UNICEF: New Zealand
In this example by UNICEF, readers are brought up to speed before the nonprofit asks them to continue their donations to help children in need.
Source: Campaign Monitor
31. charity: water
Charity: water does a beautiful job with their newsletters because they not only trigger the reader’s emotions, but they provide a ton of good news, too. In this example, instead of simply asking for donations, they go ahead and offer up reasons why their donations matter.
32. Franklin D. Roosevelt Four Freedoms Park
This newsletter is great because the simple design helps keep the readers informed on the park, what events may be held, and allows readers to learn more information and connect with them on social media.
Source: Really Good Emails
33. World Vision
This newsletter update is unique in that it provides an “emergency update” for readers—not the typical weekly or monthly effort updates that nonprofits generally send.
Source: Liveclicker
34. parkrun
This nonprofit sends a variety of content to their subscribers. In many of their newsletters, they feature a story of those that sponsor their charity and participates in the weekly runs.
Source: Campaign Monitor
35. Campaign Monitor
Forgive the self-promotion, but we offer a newsletter that performs well and looks great. Our branding in our emails matches the branding across our platforms and website, making our newsletter—and thus our brand—easily recognizable.
We also ensure our emails have a clear hierarchy that makes it easy to digest at a glance.
Source: Campaign Monitor
Wrap up
There you have it, 35 stunning email newsletter examples that simply took our breath away. There truly is no end to what a newsletter can look like and include. However, you want to keep these tips in mind during your creation process.
Your newsletter should:
- Be informative
- Include a CTA for readers to act on
- Create a sense of emotion and not be dull
