Followers of digital marketing news are well-aware of TechCrunch’s latest story: Mailchimp has made the move from a dedicated email platform to a multi-channel marketing hub.
While this transition benefits small biz beginners looking to build a business, some Mailchimp users may not require what the platform now offers.
In fact, there are some Mailchimp users—those with existing marketing teams and resources, for instance—who may find themselves looking for a platform that specializes in email marketing alone.
In short, some marketers just want email, and these same marketers are looking to opt out of higher prices (especially when those prices are for auxiliary features that will go unused).
This means we’re seeing professionals migrate away from the multi-channel marketing hub, opting instead for companies that specialize in email marketing. Not only does this provide professionals with the specific resources they need, but it can also be a cost-efficient choice.
If you’re one of these Mailchimp users looking to migrate, we’ve put a detailed tutorial together on how you can easily migrate from Mailchimp to Campaign Monitor. Migrating will allow you to continue your marketing efforts without skipping a beat.
Read on for a step-by-step Mailchimp migration guide.
Steps for migrating your Mailchimp audience to Campaign Monitor
Step 1: Log into Mailchimp and locate your audience.
Mailchimp users may recall that “lists” are now referred to as “audiences,” but an audience is essentially a list where your data is stored.
If you’re a legacy Mailchimp customer, you may have several lists in your account. On the other hand, newer Mailchimp customers (those who signed up after May 15, 2019) likely have a list cutoff.
Regardless of your Mailchimp plan or timeline, migration is easy. Simply look at your Mailchimp lists, and choose which ones you’d like to migrate to Campaign Monitor.
Step 2: Select your audience.
Once you’ve chosen the lists you’d like to migrate, it’s time to start exporting. Click the name of the audience you’d like to export first, and choose the “Exports” option. This step will allow you to collect your users quickly and easily.
Step 3: Export your audience.
Next, click the “Export Audience” button in the top right-hand corner, shown in the image below.
Step 4: Export your audience as a CSV.
Mailchimp has now generated a file that you can export as a CSV. Click on the “Export as CSV” button to download your list. Please note: It can take some time to generate the CSV if you have a large list.
You should now have a CSV file which will look like this when opened:
Step 5: Log into Campaign Monitor and import your list.
Once you have your CSV file, it’s time to head over to Campaign Monitor. Log into your Campaign Monitor account here.
If you don’t already have an account, you can sign up for one here. It’s free to create an account and get started, so you can test out the platform for yourself before deciding to pay.
After you log in, click the “Lists & subscribers” tab from the top menu. You’ll see an option to create a new list. Click “Create a list” to get started.
Step 6: Set up your list.
Give your list a name and select either single or double opt-in. Double opt-in will trigger a confirmation email whenever someone signs up for your newsletter. Not sure which one to use? This article can help.
Step 7: Add your subscribers.
Once you’ve created your first list, it’s time to add your subscribers. To migrate your Mailchimp subscribers to a Campaign Monitor list, click the green “Add new subscribers” button on the right.
This will allow you to import your Mailchimp audience immediately.
Step 8: Import your list.
Find your CSV file exported from Mailchimp, and drag the file into the box shown in the screenshot below. Dragging the file in will automatically start the file upload.
Step 9: Map your fields.
Map the fields in your Mailchimp CSV file to custom fields in Campaign Monitor. If you already have fields in your list that match the fields in your CSV file, then Campaign Monitor will automatically map them for you.
You have now successfully imported your Mailchimp Audience into Campaign Monitor!
Other questions before migrating from Mailchimp
What if I have several audiences or lists in Mailchimp?
If you have more than one audience in Mailchimp that you want to import as a list to Campaign Monitor, you will need to follow the tutorial above for each audience.
Why should I migrate to Campaign Monitor?
Campaign Monitor was founded in 2004 by two email marketers who wanted a simple yet powerful platform for email marketers on teams of any size.
Fifteen years later, Campaign Monitor continues to provide email marketers all across the globe with mobile-ready and customizable email templates, tools that can be used and understood by anyone, and friendly support and deliverability teams.
What does Campaign Monitor have to offer?
- Award-winning worldwide support
- A dedicated, experienced deliverability team
- Flexible pricing
- Free marketing resources
- Simple drag-and-drop technology
- Professional template library
- Email developer and coding options
- Smart segmentation
- Advanced tools like countdown timer and engagement segments
- Visual journey designer for automated campaigns
What types of organizations use Campaign Monitor?
As an international platform, Campaign Monitor provides email marketing tools to a number of business and organization types.
You can find some of our customer case studies here, and see how the platform is a perfect fit for small businesses, nonprofits, agencies, publishers, travel and hospitality, technology, entertainment, and much, much more.
If you’re not sure about committing to Campaign Monitor, we offer a free trial for you to look around and give it a test drive (you can sign up here).
Pricing starts at as little as $9 a month, and we offer pay-as-you-go credits. Additionally, Campaign Monitor pricing doesn’t charge for unsubscribes in your contact count—your plan will be based on active subscribers.
Mailchimp migration glossary
Migrating can definitely seem overwhelming. But the more you know, the easier it is. Here are some Mailchimp definitions that you should know during the migration process.
Mailchimp recently made the move from a dedicated email platform to a multi-channel marketing hub. With this change, Mailchimp renamed “lists” to “audiences”. The key thing to know is that an audience is basically just a list where your data is stored.
Note: Audiences are identified as lists in Campaign Monitor.
Someone who has opted in to receive your email marketing campaigns.
Someone who was opted in to receive your email marketing campaigns, but has unsubscribed since then.
Someone who has interacted with your online store, but hasn’t opted in to receive your email marketing campaigns.
Tags are labels you create to help organize contacts. Tagging lets you bring your own contact structure into Mailchimp and label contacts based on data you know about them.
Note: Tags can be uploaded as custom fields in Campaign Monitor.
Groups are separations in your list based on subscriber interests and preferences.
Note: Groups are identified as segments in Campaign Monitor.
If you’re a dedicated professional looking to migrate your email marketing provider, you can easily import Mailchimp lists into other platforms. With Campaign Monitor, this process is painless and straightforward.
So, what are you waiting for? Be one of the many customers who creates and sends unforgettable emails with Campaign Monitor.
Have questions? Check out our support page for more information on our product.