Resources Hub » Blog » Product Wrap Up For October 2019

Over the past few months, our teams have been hard at work creating solutions to help you do your best email marketing. We’re excited to share what was delivered and why you should make these newest features a part of your every day email marketing.

This product wrap up covers features and improvements released between June and October 2019.

Grow your audience

Signup forms

Signup forms are one of the most effective ways to grow your list in a hassle-free way. When someone voluntarily joins your list, you know they’re interested in your product or service.

We recently simplified our signup form builder to make it even easier for you to grow your lists. We’ve also added other functionality, including:

  • Multi-list opt in
  • In-app styling options
  • Customizable fields and logo upload

Get started with signup forms.

Personalized engagement

Engagement segments update (for customers with premier plans only)

No matter which industry you work in or how large your subscriber list is, there’s one common question among all email marketers: How do I effectively measure and target subscribers based on their engagement level?

Answer: You can now add your automatically classified and pre-built engagement segments to your other segmentation rules. This allows you to personalize your campaigns to each subscriber on an even more granular level.

Combining these segmentation rules will empower you to be hyper-targeted with relevant content to your most loyal subscribers, more deliberate about re-engaging inactive subscribers, and can help improve your delivery rates. Learn more about pre-built engagement segments here.

Integration improvements

WordPress update

Campaign Monitor for WordPress allows your visitors to sign up to lists in your Campaign Monitor account, so you can create, send, and measure the impact of your email marketing campaigns. With our plugin, you can create and customize subscribe forms from your WordPress dashboard, decide when and where to show them, and A/B test which one attracts more subscribers.

We recently released an update to Campaign Monitor for WordPress that resolves the activation and connectivity issues the plugin had. We now have a team dedicated to Integrations, so this update is the first improvement of more to come. Install or update your plugin to Campaign Monitor for WordPress version 2.8 today.

Add urgency to your email design

Countdown timer (for customers with unlimited and premier plans only)

There are plenty of tips and tricks to get your emails opened and acted on, and one of the most effective is creating a sense of urgency in your email. This makes it clear to your readers that, if they don’t act fast, they might miss out on all you have to offer—and no one likes feeling left out.

Enter Countdown Timer. We’ve added a live-updating timer you can add right to your emails built in Campaign Monitor. Our Countdown Timer makes it easy for you to drive urgency for limited-time offers and let subscribers know exactly how long they have to take action. Read the guide on Countdown Timers here.

Wrap up

We’re dedicated to helping you do your best email marketing at every touchpoint—from growing your subscriber list to engaging your subscribers throughout their journey with you.

These updates are all available now. If you’re interested in upgrading to access some of these features, simply upgrade in the billing section of your account, or contact us if you have any questions.

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This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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